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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,110 calificaciones
1,751 reseña

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1476 - 1500 de 1,750 revisiones para Análisis de marketing

por Nikhil K

10 de mar. de 2020

The course had very practical touch to it. Prof Raj is very adept at explaining idea in a manner that it sticks in your head.

por Loh H X R

11 de jun. de 2020

Useful, would be interested in taking a further course about R programming in sentiment analysis and regression modelling

por Jeff A

2 de may. de 2016

Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.

por Rohit K K

11 de jun. de 2020

This course covers a lot of topics of marketing analytics. A very informative course and good assignments at the end.

por Omar M

21 de abr. de 2020

Gives enough knowledge to kick off in marketing analytics. Could have been more thorough. Thanks Raj for the effort.

por Joost Z

27 de ene. de 2021

Would be worth more if it showed you how to execute the regression in statistical software, like excel, R or SPSS.


10 de jul. de 2020

This is basic 101 course on analytics, useful but need to take more courses and data analysis to work in industry

por Suraj G

28 de dic. de 2020

A really good insightful course with real life examples to shed a practical light on theories learnt/discussed.


4 de jul. de 2020


por Data S

17 de may. de 2020

I couldn't understand fully the math in week4 and week3 . The instructor must explain it in a more simple way.

por bk t

19 de may. de 2020

Really enjoyed the course and is a great overview of concepts of using numbers to quantify marketing efforts.

por Patricia s

17 de sep. de 2021

Great content, but some formulas could have been better explained. Also, some words were hard to understand

por Ashil T

11 de jun. de 2021

5 stars if you could teach us more problems and how to solve those using the various formulas u thought us.

por Udit V

12 de jun. de 2020

Raj is an awesome instructor. This course provided a lot of insights about real world marketing analytics.

por Aravinth T A

9 de jun. de 2020

It is very useful . It explains the things in the manner that we can easily understand. Thats sounds good.

por Pulkit B

17 de mar. de 2018

Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.

por Rajesh A

28 de jul. de 2019

Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics

por 真话 陈

23 de dic. de 2017

never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.

por Vishal J

5 de jun. de 2020

Great time investment for marketing Analytics with professor raj sir

Thank You sir for your valuable time

por Rishi B

15 de abr. de 2020

The course could include usage of tools and more depth into analytics - logistic and bayesian regression

por Ankit K A

14 de may. de 2018

A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.

por Amine M T

4 de jun. de 2020

Great course to learn the basics of Marketing Analytics, especially the last chapter. Great professor !

por Subramanya R V

2 de jul. de 2020

Course is pretty good. Worth investing 5 weeks into it. Content is clear, concise and well delivered.

por Sandra C

10 de ene. de 2016

I enjoyed the topics studied the assignments were helpful in reviewing the subject of lessons taught.

por Ting-Yu W

28 de may. de 2020

Fun materials and practical assignments. Love the metaphor of numbering difficulty with such humour!