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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,244 calificaciones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1476 - 1500 de 1,781 revisiones para Análisis de marketing

por Andrew T

27 de jul. de 2020

Good instructor. He explained the concept well, but he needs to demonstrate how we can apply it in real life. He needs to make the calculation part easier to learn

por Rahul B

23 de abr. de 2022

Very insightful course with some practical implementation of concepts of both Marketing and Analytics. The graded assignment was very practical and interesting.

por pranit k

14 de mar. de 2020

course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate

por Alexander R G

10 de may. de 2020

Some of the statistical data could use more explanation. I assume a student-professor Q&A portal is not very realistic, but would be useful if able to be done.

por Fernanda B L

30 de abr. de 2020

The professor is a lot of fun! The course has some basic concepts, but some of them I found too superficial, I'll have to study them more before using at work.

por Rishiraj S

21 de may. de 2020

Well structured course with solid content. Helped me get a basic idea to persuade and study further.

The squash idea was awesome !! Thanks for the course @UVA

por Jaselin D

28 de abr. de 2020

I would love it if they refreshed this course for 2020, but overall it was interesting and provided really good background knowledge on Marketing Analytics.

por Manar M

17 de may. de 2021

i learned a lot of things about marketing analytics but I wished the calculations were having its own spreadsheet because the excel one wasn't that clear

por sairam c k

17 de sep. de 2020

The Course was nicely designed and covered all the important aspects of the marketing analytics. The teaching style of Raj sir is simply awesome

por Kerav S

15 de ago. de 2020

The course was really insightful with a nice blend of marketing & analytics.Really enjoyed learning and had a great time attending this course.

por Sedat Ö

12 de may. de 2020

İts very suitable as a introduction into marketing. However, if the course context will be expanded in any way, it will make better this course


29 de ago. de 2020

Very important platforms for online certification courses, experimental, effective and qualitative and quantitative approach .................

por Abhiyan V

27 de ago. de 2019

It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.

por Utkarsh N

28 de may. de 2021

Good course and relatable in the sense of building foundations in marketing brands and applying verified experiment designs to gain profits.

por Aditya S

23 de abr. de 2020

Superb course &all topics are nice explanation specially math; course can be made more longer may be of 7 to 8 week to cover other topics.


28 de jun. de 2022

I think this is a great course which gives me practical tools, equation and more understanding of marketing analytics. Highly recommended!

por Alex C C

8 de may. de 2020

Most of the material is fun and well explained except experimental design, where the concept of break even lift is not clearly explained.


20 de abr. de 2020

the content was alright, though it could have been made better by including more examples from the digital world rather than olden days.

por Achin K D

27 de nov. de 2016

The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.

por Stephany Z

11 de may. de 2020

A bit on the easy side for marketing professionals but engaging videos and good exercises that actually forces you to learn the process.


29 de may. de 2017

It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.

por Borys S

3 de ene. de 2021

Very helpful course for a variety of marketers. I learned a few key things that I will implement immediately. Thank you, Professor!

por Jeb F

27 de abr. de 2020

It was very helpful to learn the basics (even though it didn't look basic) of Marketing Analytics and learning how to interpret data.

por Chinenye O

18 de ene. de 2021

When I started the course, I didn't expect it to be this intense. It was detailed enough. I learnt a lot from the study.

Thank you.

por Anu P

21 de jul. de 2020

because there is always a possibility to do better or may be because i don't know what else should be included. But great course.