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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

4.6
estrellas
3,074 calificaciones
899 revisiones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

Principales revisiones

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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126 - 150 de 899 revisiones para Análisis de marketing

por Divya J

May 27, 2020

This course has taught me something which I have been always wondering why happened. The experience was great. Thank you, sir, Thank you to all whoever had put their efforts and made this course happen.

por Sanjeev K

Apr 26, 2020

It was a fabulous course. I have learned a lot from this course. The trainer Mr. Rajkumar Venkatesan is beyond my expectations. He is so good. Thank you very much for making this course available to me.

por Belouche O

Apr 04, 2020

Great course, i recomand it to everyone that have passion to learn marketing analytics, thanx Mr Raj & Darden School of Business for this amazing course, like Raj say now it's time to take vegetables XD

por Riti N

Jun 01, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

por Natalia K

Feb 10, 2018

Awesome course that quite lucidly explains what you must know about the basics of marketing analytics! I'm not an economist, but found this course very helpful. Thank you very much for this course!

por Andrea R

May 23, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

por Sreejith N

May 31, 2020

This is a very nice course that takes you through some interesting analytics concept - there is a good deal of problem solving or quantitatives involved which as marketers we need to get used to.

por SHALINI K

May 14, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

por Naima N S

May 27, 2020

Very demanding course, lots of mathematics! But it is nicely explained! However, the feedback culture was unefficient because people don't really care about giving you constructive feedback.

por RAHUL_PONDY

May 12, 2020

A must learn and it is totally worth it. Level is east to medium. The concepts like CLV , Regression and others are explained in best way . 100% recommended for MBA or equivalent students.

por Anushka J

May 01, 2020

Thank you for teaching me this amazing course. I was scared at the beginning but then as sir explained it became easier and interesting.

Thanks again for making this course so enlightening.

por O R N K

May 22, 2020

This course just blew my mind. It really was interesting to know how some simple and abstract topics like brand value etcetera could be precisely monitored and tweaked using mathematics.

por Noah B

Dec 28, 2015

Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.

por GEMMA J

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career

Good luck Prof Raj

por Nishant G

May 21, 2020

Very informative and enriching experience to study Marketing Analytics with such a great and humble facilitator.Thank you Coursera for this platform which is a plethora of knowledge.

por Shubham C

May 14, 2020

It was a good experience to done this course from coursera that what i had learned about marketing analytics is that there are better opportunities to apply the skills in the future.

por Vivek R

Apr 24, 2020

This course provides great insight into marketing analytics. The module is designed in such a way that you don't lose interest. Also, quiz and assignments are engaging. Great course.

por CHERRY P

Jun 04, 2020

The course is really insughtfull and full of learning, I haven't seen this type of course which don't just provide you certificate but also provide learning with proper satisfaction

por Monushree G

May 27, 2020

A very insightful course for anyone interested in the marketing field. Rajkumar Sir is a very good teacher, despite being a UG 1st year student I was able to understand everything.

por Adebowale O

Apr 15, 2020

It was indeed very insightful, i am very glad i took the course on Marketing Analytic.

Thanks to Raj, Squash, the Vegetable and everyone who made this online course very possible.

por Holly

Apr 25, 2018

Great intro to marketing analytics, I wish it went into each topic a bit more in depth but it's just a 5 week course, so it's understandable. Enjoyable videos and easy to follow.

por Eisya E

May 21, 2020

As someone who just wants to learn the basics of marketing analytics with no business education background, this course is informative, fun, easy to understand, and challenging.

por Luca M

May 17, 2020

Every week I had the opportunity to review my knowledge about marketing or improve my current skills and capability to analyze data. I found this course very useful and helpful.

por Pooja K

May 02, 2020

It seems simple at the beginning but later goes on to cover many interesting concepts. The prof is amazing and knows how to keep the audience engaged. Highly recommended course.

por Gladys C

May 15, 2020

Instrutor is witty and engaging, makes the lesson alot more enjoyable. Pace of lesson was also very good. Overall, I look forward to taking more marketing lessons on coursera!