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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,101 calificaciones
1,749 reseña

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1526 - 1550 de 1,746 revisiones para Análisis de marketing

por Devansh M

17 de mar. de 2022

course was good but the things, technical methods could be in more detail

por Tajamul I

23 de may. de 2020

A quick journey through the world of Marketing Analytics. Nicely designed

por Manikant J

18 de abr. de 2020

Well explained. The study material provided is brief and informational.

por 刘海硕

1 de sep. de 2019

this course is really helpful for those who study marketing first time.

por Ram S

25 de abr. de 2017

I liked this course very much. Best part of this course was assignment.

por RAJA A

21 de ago. de 2020

i have a concentration of teacher face and voice and also undestand

por Anurag D

14 de jul. de 2020

Lot more expected in regression analysis. Rest contents were great.

por Ralitsa T

7 de jun. de 2019

I would suggest supporting the new terminology with more examples.

por Shreeya S

11 de jun. de 2020

course is fine but the sums can be discussed in a more better way

por Muhammad S Z

30 de jun. de 2019

Said course is a good starter to for learning Marketing Analytics

por Rhea M

20 de ago. de 2020

It was an absolutely wonderful course. Too many things to learn.

por Connie N L K

1 de oct. de 2020

I enjoyed this course and would definitely recommend to others.

por Bilal A

24 de abr. de 2020

excellent approach to tracking marketing campaigns' performance

por saurav b

7 de may. de 2020

The course is really amazing and the teacher is also very good

por Kaival R

16 de abr. de 2020

The concepts explained are good. But it could've been better.

por Dedi N

30 de may. de 2020

would be better if i get hands-on practice on the regression

por akinyiga o

24 de may. de 2020

Really nice course and worth the time and stress to complete


23 de ago. de 2019

the course structure is but it should be more collaborative.


1 de sep. de 2021

Good instructor, the course and concepts are well explained

por Dario M M O

10 de jun. de 2021

Sometimes broad and some times very specific. Good course.

por Jignesh P

16 de may. de 2020

Good Course for those who want to learn Marketing Analytics

por Arpit R

27 de jul. de 2020

wish they taught us R-programming and how to do regression

por Natthapong I

3 de may. de 2020

I wish there were more analytic exercises for every topic.

por Sergio O

16 de oct. de 2017

Quite useful to learn to measure how important a brand is.

por Wynona R N

14 de abr. de 2020

Good course! Well explained and assignments are just nice