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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,095 calificaciones
1,746 reseña

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1626 - 1650 de 1,743 revisiones para Análisis de marketing

por Phitcha P

1 de may. de 2020


por Joram W

12 de nov. de 2020

amazing course

por Anjali

8 de oct. de 2020

It was amazing

por Muhammad F

20 de may. de 2020

Squash time :D

por Cyril K

4 de ene. de 2021


por Siddhant B

21 de abr. de 2020


por Luis H M R S

27 de ago. de 2018

Good Course.

por Snehil P

25 de ago. de 2020

good course

por Somesh M

15 de jul. de 2020


por Ammar A

4 de jul. de 2020

thank you



por sourabh

18 de jun. de 2020

Nice course

por suraj

3 de may. de 2020

good course

por Mohamed I

8 de sep. de 2021

It is good

por Uyen H

22 de may. de 2020

I like it!

por 肖夏

1 de may. de 2020


por robinmourik

21 de nov. de 2019

good one

por Francisco A M M

12 de nov. de 2020


por abhinav p

12 de dic. de 2020


por JODY T

7 de jul. de 2020


por Hasib U

15 de jun. de 2020


por ArNaB D

1 de ago. de 2020


por chetan s

31 de jul. de 2020



5 de jul. de 2020


por carlotta v

10 de dic. de 2020


por Siddharth S

22 de may. de 2020