Acerca de este Curso

52,328 vistas recientes

Resultados profesionales del estudiante

27%

comenzó una nueva carrera después de completar estos cursos

31%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

21%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 13 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Coreano

Habilidades que obtendrás

Customer AnalyticsStrategic ManagementData AnalysisBusiness Analytics

Resultados profesionales del estudiante

27%

comenzó una nueva carrera después de completar estos cursos

31%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

21%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 13 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Coreano

Instructor

ofrecido por

Placeholder

Universidad de Pensilvania

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

1 hora para completar

Module 1: Capstone Project Topic - The Problem of Adblocking

1 hora para completar
6 lecturas
6 lecturas
Start Here! Project Description: Business Analytics Capstone10m
GYF Company Profile10m
The Importance of Mobile Advertising10m
Further Exploration into Online Advertising Response Models10m
How Internet Ads Work10m
Project Template10m
3 horas para completar

Module 2: Defining the Problem

3 horas para completar
8 videos (Total 53 minutos), 5 lecturas, 1 cuestionario
8 videos
Descriptive Data Collection (Customer Analytics)6m
Passive Data Collection (Customer Analytics)4m
Beyond Period 2 (Customer Analytics)10m
Causality 1 (People Analytics)5m
Causality 2 (People Analytics)6m
Reverse Causality (People Analytics)4m
Causal Data Collection and Summary (Customer Analytics)8m
5 lecturas
Definition of the Adblocking Problem10m
Whiting Out the Ads, but at What Cost?10m
Apple's Support of Adblocking10m
Why Adblockers Are Spurring a New Technology Arms Race10m
Application Exercise 1 – Recommending Customer Analytics Research Methods to Explore Your Problem10m
Semana
2

Semana 2

3 horas para completar

Module 3: Your Strategy

3 horas para completar
7 videos (Total 56 minutos), 3 lecturas, 1 cuestionario
7 videos
Finding Persistence: Regression to the Mean (People Analytics)11m
Extrapolating from Small Samples (People Analytics)5m
The Wisdom of Crowds: Signal Independence (People Analytics)5m
Process vs. Outcome (People Analytics)7m
Hiring 1 (People Analytics)8m
Hiring 2 (People Analytics)9m
3 lecturas
Does Your Strategy Need a Strategy?10m
How Advertisers Can Beat Adblockers10m
Application Exercise 2 - Using People Analytics Methods to Hire a Leader to Implement Your Strategy10m
Semana
3

Semana 3

5 horas para completar

Module 4: Effects of Your Strategy/Measuring these Effects

5 horas para completar
8 videos (Total 182 minutos), 4 lecturas, 1 cuestionario
8 videos
How to Build an Optimization Model (Operations Analytics)16m
Optimizing with Solver (Operations Analytics)31m
Simulating Uncertain Outcomes in Excel (Operations Analytics)24m
Decision Trees (Operations Analytics)26m
Linking Non-financial Metrics to Financial Performance: Overview (Accounting Analytics)14m
Steps to Linking Non-financial Metrics to Financial Performance (Accounting Analytics)16m
Incorporating Analysis Results in Financial Models (Accounting Analytics)14m
4 lecturas
Resources for Thinking About Effects and Outcomes10m
Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy10m
Application Exercise 3 Spreadsheet10m
Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy10m
Semana
4

Semana 4

2 horas para completar

Module 5: Final Project Submission

2 horas para completar
3 videos (Total 38 minutos)
3 videos
Radically New Data Sets in Marketing (Customer Analytics)7m
Analytics Applied: Kohl's, Netflix, AmEx and more (Customer Analytics)18m

Reseñas

Principales reseñas sobre BUSINESS ANALYTICS CAPSTONE

Ver todas las reseñas

Acerca de Programa especializado: Análisis comercial

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
Análisis comercial

Preguntas Frecuentes

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.