Conformity or Divergence?

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Skills You'll Learn

Social Network, Viral Marketing, Marketing, Marketing Strategy

Reviews

4.8 (5,115 ratings)

  • 5 stars
    79.98%
  • 4 stars
    16.50%
  • 3 stars
    2.81%
  • 2 stars
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  • 1 star
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RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

From the lesson

How Social Influence Shapes Behavior

Taught By

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    Jonah Berger

    Marketing Professor

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