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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

4.7
2,808 calificaciones
927 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1 - 25 de 908 revisiones para Viral Marketing and How to Craft Contagious Content

por Madison R

Dec 13, 2017

I really wanted to love this course. The video content offers a few tiny pearls of wisdom, but I gather that you could just read the book called Contagion and get exactly the same content without spending $100. Apprehensive about other Coursera offerings now.

por Sandeep D

Mar 04, 2019

The course provides very useful insights and tips, and is very relevant for marketers who wish to better reach out to their prospective customers. It would be great if there were some practical hands on exercises that cements the concepts taught in this course.

por Tania Y K R V

Apr 09, 2019

Siendo alguien muy práctica, considero este curso muy completo, con los conceptos necesarios y el análisis concentrado de cómo funciona el contenido viral, para la posterior creación propia del mismo. Aplicando cada uno de los conocimientos aquí aprendidos y complementándolos con un poco de creatividad y estudio previo del mercado al que pretendamos dirigirnos, podremos comenzar a trascender con nuestros servicios y productos de forma que la gente se contagie positivamente y nos ayude a difundir nuestro mensaje orgánicamente. Se los recomiendo. ¡Muchas gracias Coursera!

por vipin p

May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

por Taieb D

Feb 08, 2019

Very good and very well thought of course. Great lectures, thorough explanation with great intriguing examples. I wished however to go more deeper into this and maybe have been shown how to apply this practically in business.

por Maria P

Jan 19, 2019

A lot of useful information valuable for negotiation of almost any type of service or product marketing I can think of. At first, I didn't like so much the format, but then, the capacity of the lecturer to síntesis is astonishing and greatly outscored the standard presentations. Will probably take it as a future reference again. Thank you!

por Ruchir J

Jan 19, 2019

Explained in a way that the educational content is also contagious.

por Wilson

Feb 01, 2019

Genial

por David F J

Feb 04, 2019

Excellent

por Burnell N

Jan 22, 2019

very informative

por Melanie B W

Feb 04, 2019

Simple, pretty much basics, but taught in an amusing and fun to watch and listen sort of way. Thanks!

por Dana K

Feb 05, 2019

I just adore the lecturer, I liked the examples suggested, because they clarified a certain phenomena by a very approachable way (considering the fact that I am an undergraduate student). Also, I was exciting to know more about human behaviour in terms of consuming, buying, interacting with people, because everything is so true!

por Jennifer A

Dec 31, 2018

Straightforward introduction to Viral Marketing.

por Jamel S

Dec 31, 2018

Awesome course. Excellent content and teaching methods were easy to understand and learn.

por Alejandro R F

Dec 15, 2018

Very good content. Useful.

por Sng L S

Dec 15, 2018

Easy to digest and immediately applicable.

por Evgeniya

Jan 11, 2019

Thx for this course

por Koyaana R

Jan 12, 2019

I recently started a new position in my company and this course really helped me figure out how to take our content creation to the next level.

por Amy P

Feb 21, 2019

Great info that inspires new ideas for marketing content. Very interesting and enjoyable!

por Gabriella S

Feb 11, 2019

Such a fun and interesting learning experience! Thankful for the privilege to learn from Mr. Berger!

por Ronelle L

Feb 12, 2019

Good place to start.

por Stefan B

Feb 11, 2019

Good information and great videos from mr. Berger!

por Evan B

Feb 23, 2019

Great course that give you a structured approach to achieving virality.

por Paramjit S

Feb 23, 2019

Great...