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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

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2,924 calificaciones
960 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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226 - 250 de 941 revisiones para Viral Marketing and How to Craft Contagious Content

por Sol A O

Sep 23, 2017

Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

por Heather R

Sep 05, 2017

This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

por Bharath N

Jul 03, 2017

Amazing Course. Got to learn many things and started applying in real time with my projects. Will definitely recommend it to others.

por Bisi O

Jul 03, 2017

I really enjoyed this course! It talk me a lot about marketing and social interactions and I highly recommend for others to take it.

por Margaret G

Jun 27, 2017

a course that is in line with current marketing strategies and helps one develop appropriate social media content for your audiences

por Ignacio V

Dec 09, 2015

Excellent, very practical and interesting cases. A combination of marketing, human psychology and sales.

Thinking of buying the book.

por Ching-Wen L

Jul 26, 2017

Love the course. The professor speak clearly. He make the topic easy to understand. e.g. gave clear and easy-to-understand example.

por Deniz K

Jun 26, 2017

Prof can try speaking a bit slower. English may be second language to many people and it would mkae it easier to follow the lesson.

por Sumit J

Aug 16, 2019

This course is literally something that deconstructs everyday marketing we see online and around. Very insightful and informative.

por Nikolai

Aug 10, 2017

I like this course, but it's too short, without practical exercises. Hope they will add it.

Please, add it, I will take it again (:

por Clare A M

Mar 08, 2019

Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.

por Tengis B

May 24, 2019

Great course!

Some examples were a bit old for the sector. But the concept itself is still very contagious. Highly recommended!

por Ada R F

Apr 10, 2019

Hello,

I enjoyed this course very much!

It was wonderful and I look forward to signing up for more courses with Professor Berger.

por Khawlah A A

Nov 18, 2017

This is my 1st course in coursera! Thank you, I loved this course very much. It's very enjoyable, interesting and informative.

por Sathish K S

Jun 02, 2016

When Marketing can go 360*, how about grabbing the best from low / free of cost. when we actually mind only on the End result.

por Carlos M A O

Jun 18, 2019

EL curso es bastante interesante, contiene información actualizada y la manera de explicar del profesor es bastante dinámica.

por Christy A

Apr 29, 2018

Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

por Sagar B

May 03, 2017

Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

por Ricardo A A

Apr 26, 2017

Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

por Veana M Q

Mar 09, 2017

Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.

por Pooja V

Feb 04, 2017

Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.

por Sarah G

Apr 13, 2016

This is one of the best courses I have ever taken. I would recommend it for anyone, especially those interested in marketing.

por Mariia P

Jan 15, 2018

Very informative course. With tons of useful information, good tests after lectures that help summarise acquired knowledge.

por Leo Z

Aug 16, 2017

Well structured and articulates, lot of useful practical information. Very inspiring teacher who knows how to tell stories.

por Christina S

Apr 16, 2017

I enjoyed this class very much thanks to the many examples and nice structure of short videos. Informativ and interresting!