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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

2,929 calificaciones
963 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

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251 - 275 de 945 revisiones para Viral Marketing and How to Craft Contagious Content

por Christina S

Apr 16, 2017

I enjoyed this class very much thanks to the many examples and nice structure of short videos. Informativ and interresting!

por Jerry M

Sep 25, 2017

Great course, very easy to follow and the instructor explained very complex information in a very "user-friendly" manner.

por Tanya

Dec 11, 2019

It is simple to understand and very brilliantly explained. The professor uses a lot of examples to make things clearer.

por Jacqueline S

Jul 31, 2017

Loved this course. The lessons were an easily digestible length. I learned a lot and am looking forward to applying it.

por Monika P

Jul 04, 2017

Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

por Larissa M

May 30, 2017

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

por Ralph L R B P

Feb 23, 2020

Well crafted course, and very practical advice! Much appreciated. Looking forward to advanced course ... hint hint !!!

por Leah Q

Mar 20, 2019

Pragmatic, easy to follow lectures. These frameworks will help us be smarter in our marketing efforts and investments.

por Michelle C

Mar 17, 2018

Excellente course. Very interesting and dinamic (good examples). The professor is great, he makes learning very easy.

por Anthony C

Jan 22, 2018

This course is very informative. It wasn't at all overwhelming but I feel equipped to create content that will stick!

por Xavier T

Jul 06, 2017

Excellent material and gave me a great base to work ideas of mine for my own product I'm launching. Much appreciated!

por Surya M

May 11, 2016

Professional lectures

Appropriate integration of examples and research was very functional.

All in all awesome course.


Sep 28, 2019

Excellent. I learn a lot from this course. I want to learn more courses from University of Pennsyvania and Coursera.

por Fuad L

Dec 04, 2017

It's incredible how easily Jonah Berger broke down these concepts that will normally appear complex and complicated.

por Bonnie B

Sep 19, 2017

Amazing educated content from a true specialist in this field. Totally inspired me to continue further in marketing.

por Jessica M

Dec 13, 2016

Great! Learnt more about how networking really works and how to go about making a sales strategy more catchy! Thanks

por Mateo C G

Oct 22, 2016

Very informative and complete, poses great questions that are resolved as the course develops. Highly recommend it.

por Egbochuo O P

Aug 16, 2017

Great! Very educational. Presented more insight on contents for marketing in order to achieve a much higher reach.

por Charmaine G

Sep 04, 2017

Great course! Very informative and easy to follow and understand. I will be applying quite a few of these. Thanks

por Isabelle M

Feb 14, 2017

Thanks for these valuable insights. These are really inspiring and I'm willing to put them in practice very soon.

por Paridhi J

Jul 08, 2019

A wonderful learning experience. It was similar to the courses taught at my B-school but in a much better manner

por shiva g

Jul 05, 2017

Great insights and the best part is the construction of stories behind every sector with the necessary examples.

por Allen K

Aug 21, 2018

Amazing course taught by GENIUS! After taking this course, I feel like a blind man who SEES for the first time.

por Valerio V

Aug 29, 2017

Short, and on point, a good dose of psychology and facts that explain some of the core science behind virality.

por Elena K

Jul 13, 2017

Very informative yet short and to the point. Really enjoyed it, looking forward to reading Prof. Berger's book.