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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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651 - 675 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Nicholas R

Jan 10, 2022

Terrific course and great introduction to Marketing strategies – thanks to Professor Berger!

By Elena S

Sep 21, 2021

Great course! Very informative with lots of practical examples, very well structured and fun.

By Wesley F

Jan 12, 2021

Great content with simple and informative delivery. Very helpful and a great course to audit.

By Nopadol R

May 21, 2020

I really love this course. It is so useful. I am a big fan of Professor Jonah Berger as well.

By Deleted A

May 11, 2020

Amazing course..

I want to be a content marketer & this course help me a lot.

Thank you so much

By Anastasia

Oct 27, 2018

Курс очень интересный, с огромным количеством примеров. Информация полезная и легкодоступная.

By Mahnoor H N

Feb 22, 2018

So precise, so to the point. I was scared to even blink for I could miss on some information.

By Valerie G

Feb 6, 2021

Love the experience! The ideas are presented cleanly and illustrated for clarity. Thank you!

By Jose A G R

Jun 11, 2019

Great info, I am learning things that will turn out to be profitable stuff...great course...

By Ricardo P O

Sep 18, 2017

It is very dynamic. I could find interesting elements to apply to my business. Thanks a lot.

By Sarah R

Oct 19, 2020

I learned so much from this course, thank you for making each concept simple to understand!

By Kezia N

Jun 8, 2020

+ the professor has a fun personality and energy

+ the lesson is very useful and applicative

By Vinit S

Apr 16, 2020

To the point, succinct, and simple to understand. Would recommend to anyone as a refresher.

By Felipe W V

Mar 22, 2018

I'm really enjoying doing this course and all the subjects that are brought into discution.

By Ross A

Oct 6, 2017

Brilliant course. Entertaining, informative, and easily digestible information and content.

By Patrick R

Aug 25, 2017

Great class with directly applicable knowledge I intend on putting into action immediately.

By adrian c

Jul 4, 2017

Fantastic course. It's a perfect compliment to Professor Berger's book. Highly recommended.

By Pallav K S

Mar 23, 2017

A great course . Thanks a lot Prof. Berger - it was really engaging and interesting course.

By Utkarsh M

May 18, 2021

It helped me a lot in increasing my marketing skills. It is a great course one must study.

By sheel

Oct 15, 2020

crips and quite executable ideas. fun learn with insights of how ideas grow big and spread

By Hannes H

Jul 25, 2020

Good course, but you have to take some notes. Otherwise the information will not stick ...

By Ajinkya S Y

Jun 19, 2020

Course was shorter than my expectations. Could definitely add more content to this course.

By anupam b

Jun 8, 2020

Very unique and interesting course. A must do course for all the marketers of digital era.

By Cherisse K

May 19, 2020

Great class! Concise instruction, interesting stores/examples, practicing what you preach!

By Özge S G

Apr 2, 2018

Very useful and enjoyable. It is short but I passed the course with a lots of information.