Chevron Left
Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

2,837 calificaciones
937 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones


Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Filtrar por:

51 - 75 de 917 revisiones para Viral Marketing and How to Craft Contagious Content

por 吳沛燊(Pei-shen W

Mar 03, 2017

A self-contained, handy and practical guide to craft contagious content for marketing.

por Sanjay K

Jul 03, 2017

Very well Structured and easy to comprehend!

por Dmitry A D

Dec 07, 2015

Very good material, easy and clear for understanding lectures and very good professional speaker! Thank you very much for sharing this course on Coursera! I would be honored to participate in any course done by the same team in the future. Once again THANK YOU VERY MUCH! You guys are superb!!!

por Amir V

May 05, 2016

very well structured and explained. Thank you.

por Craig A

Aug 20, 2017

One of my favorites

por Conrad A

Sep 06, 2017

Very informative . Thank You.

por Diego G T

May 28, 2017

Excelente, ameno, directo al punto y realmente práctico.

por AM

May 04, 2017

Have also read your book - this was a pleasing refresher. I was hoping for more pictures of the examples and stories you gave. All the best.

por Heather R

Sep 05, 2017

This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

por Osama s

Mar 04, 2016

great course and it provides an awesome ways of thinking

por Kim N

Nov 29, 2016

Amazing material!

por Mariana F

Oct 23, 2017

Excellent course, very helpfull

por Vira A

Aug 08, 2016

awesome structure of courser and very clear explanations!

por Ganna P

Nov 30, 2017

It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)

por Veronica G G

Jun 11, 2017

Great course, great professor. Clear & concrete explanations.

por Larissa M

May 30, 2017

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

por David C H

Jun 12, 2016

The author is very engaging and made the material easily understandable and enjoyable.

por Tito G O

Nov 16, 2017

great material ! good explanation, clarifying points, congratulations!!

por shiva g

Jul 05, 2017

Great insights and the best part is the construction of stories behind every sector with the necessary examples.

por Armand R

Sep 22, 2016

I didn't expect this topic to be this interesting! Fantastic course! All of the lectures are themselves wonderfully...............contagious!

por Felipe W V

Mar 22, 2018

I'm really enjoying doing this course and all the subjects that are brought into discution.

por Hocman C

Nov 06, 2017

It is a verry concise course, full of solid information. It was easy to comprehend even with a minimun knowledge about the marketing field, and that is because it didn't came with a lot of scientific terms (or they were explained easily). Some knowledge in the behavioural sciences help at better understanding a big part of this course.

por Michael W N

Nov 14, 2016

Over time I have been doing various courses that have never addressed the science of things and this was just the right course for me. Am so happy to have done it and I have already tested the learnings looked at the videos in depth and researched much more. Seeing the science is even more exciting thank you very much for this.

por Yuliya E

May 25, 2017

Very useful information!

por Hannah T

Oct 17, 2017

This was a very informative and engaging course. I learned a lot of useful marketing tools. The professor was a very knowledgeable and compelling instructor.