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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,122 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

LC

Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

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826 - 850 of 1,643 Reviews for Viral Marketing and How to Craft Contagious Content

By Moritz B M D

Apr 8, 2020

Very engaging overview about the backgrounds of contagious content

By Mikhail S

Jun 11, 2018

Very easy and focused on business! Good pace. No milk and water 👌

By Miguel a c e

Jun 1, 2017

muy util con informacion muy practica y aplicable en cada momento

By Ani T

May 10, 2017

Great course! very interesting stuff and useful ideas! <3 loved it

By Rahul D

May 7, 2017

Worth read, really a helpful course to know about viral marketing.

By Yifan F

Apr 14, 2017

My favorite class on marketing so far! Never skipped a second haha

By TH R

Dec 22, 2016

Very interesting course with great examples of real life marketing

By Sam L

Dec 23, 2015

Very interesting and logical presentation. I enjoyed the lectures.

By Mazen A

Sep 18, 2023

It was really a great course and I learned many many things in it

By نعمه ص ا ف

Dec 13, 2021

I benefited a lot from the course and also had fun while studying

By Tatiana R

Jul 9, 2020

It was excellent, very practical and great examples. Recommended.

By Monika s

Jun 10, 2020

It was good content course but facing issue to get my certificate

By Pooja S

Apr 8, 2019

Amazing course! Very informative and useful. Thank you professor.

By Ben F

Aug 16, 2017

amazing course! interesting, helpful and spectacularly delivered.

By John G

Jun 12, 2017

Some very useful concepts that are easy to aply in life and work.

By Zac P

Mar 21, 2017

Great lectures with plenty of useful examples and great insights!

By Kristy G

Jul 5, 2016

I suspect I shall review this course multiple times. Great stuff.

By Mariela S H

Jun 7, 2016

Loved it, very useful and easy to understand and put to practice.

By Sandy A

Mar 17, 2018

Great course! Concise information, very well presented. Thanks!

By Mitaali V

May 19, 2020

Informative and very easy to understand thanks to Prof. Berger!

By Jeff G

Apr 22, 2020

Good practical learnings delivered in an easy to follow manner!

By santiago p

Oct 28, 2019

excelente curso informacion de alta calidad muy real y practico

By Thomas M

Feb 13, 2017

Great content, would recommend to anyone in sales or marketing.

By Maximilian B

Jan 14, 2017

Really helpful and interesting course which is also well taught

By Anju T M

Aug 11, 2016

It is an exceptional course... holds the key to viral marketing