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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

4,031 calificaciones
1,345 reseña

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales reseñas


Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1201 - 1225 de 1,324 revisiones para Viral Marketing and How to Craft Contagious Content

por David L

Jan 30, 2017

Very informative and easy to follow. Lecturer speaks in a clear and concise manner.

por Nicholas R

Apr 13, 2020

Pretty interesting, but not that specific to a certain type of product or service.

por Farhana K

Oct 06, 2016

A very good course, covers a lot of things that piques your interest in marketing.

por Vivek S

Dec 18, 2015

simple and effecient tips for everyday corporate life on how to ignite ones ideas.

por Becca R

Jan 29, 2019

Engaging content, segments easily digestible and valuable information. Thank you!

por Frances O

Aug 16, 2017

Very enlightening and currently relevant course. I wish it were longer!

Thank you!

por Nicola m

Jun 09, 2020

Great short lectures, could use a little more detail on creating content itself

por Marga C

Jul 12, 2018

Great course, very useful information and a very good and agreeable teacher :)

por kwinters

Oct 03, 2017

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

por Rohan I

May 17, 2017

Very informative and well thought out structure to the way it was presented.

por Leo A R H

Sep 08, 2020

Good course. I learned a lot and I enjoy how interactive this course is.

por Shivangi S

Jul 10, 2019

this was a great learning exercise! I wish we had some assignments too.

por Alison W

May 04, 2017

A great reminder that things that go viral are not always by accident.

por Oleksandr K

May 05, 2016

Very good course! Very interesting and involving, but... too short....

por Claus S

Feb 16, 2016

Good teacher, great format. Could be a bit more advanced in the future

por Michael C

Dec 11, 2017

Great integration of multiple ideas and tied with real life examples.

por Joseph B

Oct 18, 2016

This was an excellent course! I really enjoyed it and learned a lot.

por Feste I

Nov 26, 2019

I really liked this course. Very interesting content and examples.

por Ruchan B

Apr 18, 2017

Great tips. All mentioned make sense and helpful. It is inspiring.

por Michael A H

Jun 17, 2017

Very intuitive and fun. Boost your business ideas with influence!

por Sudipto A

Sep 11, 2020

A few more examples would have been better. Otherwise, all good!

por gangotri

Jul 03, 2017

Well prepared course, with clear descriptions and examples used.

por JOHN Q

Mar 17, 2016

Fun courses with some interesting ideas. Thanks, I enjoyed it.

por Abhijeet S

Jan 22, 2016

The human physiology revealed in this course is truly amazing .

por Rick K

Sep 11, 2020

This is a good one. I got a couple of the books it suggested.