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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

2,832 calificaciones
935 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones


Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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101 - 125 de 917 revisiones para Viral Marketing and How to Craft Contagious Content

por Martin R

Feb 24, 2017

Awesome! Needs some improvement on the slides though...

por Chuong T

Nov 10, 2017

Short, Concise, and to the point. Love the video example.

por Buntu M

Apr 09, 2017

Amazing Course, I will use it accordingly. :-D

por Tuyen N V

Jun 03, 2017

Thank you Coursera and Professor for an useful and interesting course. I enjoyed it a lot and definitely will apply them to my own business and ideas.

por alexandra c

Nov 14, 2017

Well communicated and clear, with samples that make easier to understand and think how to apply in real life.

por Yogesh J

Jun 11, 2017

Yes it was a good course and it is a must for every content marketer.

por Kevin R

Apr 22, 2018

Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.

I definitely learned a lot and can use these strategies in the workplace

por Bonnie B

Sep 19, 2017

Amazing educated content from a true specialist in this field. Totally inspired me to continue further in marketing.

por David L

Jan 24, 2018

Amazing course!

por Edvin A A G

Feb 10, 2016

Simple yet useful.

por Ritika D R

Oct 08, 2017

So many use cases and real life examples! Loved it!

por kamal p

May 02, 2017

Awesome course, I could have completed it in 2-3 days coz it was so interesting.

por Rom S

Aug 04, 2016

Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!

por Nadia P

Jul 13, 2017

Very interesting videos: content and form are engaging. The quizzes are well built (not just a copy-paste of what was in the videos). I definitively recommend this course to anyone curious about how ideas and products propagate in our societies.

por Katerina T

Jan 07, 2017

A lot of great information and very easy to follow.

por adrian c

Jul 04, 2017

Fantastic course. It's a perfect compliment to Professor Berger's book. Highly recommended.

por Kholkina A

Jun 07, 2016

Dear Professor Berger,

let me express my utter admiration of your amazing course! The material is so easy to understand, vivid examples and great explanantion made it such a pleasure to watch every video. I did the full course in two days beacause i just couldn't stop watching the videos, they are just fantastic! Thank you so much for your work, I feel like i have opened a new chapter in my life where i am likely to fall in total love with Marketing.

Best regards, Kholkina Anastasiya

por Mohamed i s

Jan 30, 2016


por Natali W

Sep 02, 2017

Loved this - very useful insights learned. Thank you.

por Spurthi B

Jan 01, 2017

very crisp simply easy to relate and understand, shockingly free to access if certificate is not required!

por Gabriel A B

Sep 27, 2017

The only thing bad about this course is: It is too short. Perfect course! Sharp, smart, simple.

por Sumi E J

Feb 02, 2017

Very good course

por Nanda K K N

Aug 16, 2016

Very informative and useful. I suggest you to include a project w.r.t viral marketing campaign to test and evaluate at the end of the course, if possible.

por Tatiana D

Dec 02, 2017

Amazing course! Everything is simple, structured, easy to understand, with a lot of great examples. And no fillers! Only info you can use!

por Maksat O

Dec 02, 2016

That's an fascinating course that turns the things that i thought was random before into the science based.