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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

4,023 calificaciones
1,342 reseña

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales reseñas


Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1226 - 1250 de 1,322 revisiones para Viral Marketing and How to Craft Contagious Content

por Deleted A

May 29, 2017

It was great! Got to learn a different side to marketing

por Jason S

Mar 21, 2018

Good, but I was hoping for something more rigorous.

por Sahil B

Oct 25, 2017

Great course.Really loved the content and examples.

por Eugenia V

Sep 21, 2017

Interesting, definitely helpful, but a bit shallow.

por Rahat K

Jun 09, 2016

Very informative, interactive, Helpful. Loving it

por Wong C H H

Apr 28, 2020

Very practical insights into the subject matter.

por Obafemi A

Sep 13, 2020

The courde content is really reach and helpful.

por Khushi b

Sep 10, 2020

great course and very helpful. short and crisp

por mehdi z

Feb 03, 2017

Very good Primer, but need to get more indepth

por emmanuel b c v

Nov 07, 2016

Excellent content, I wish it had more material

por Myra E

Nov 13, 2017

Informative and taught in an engaging manner!

por Nnenna E

May 14, 2020

this is great course, thank you coursera.

por Jake W

Mar 23, 2016

this has been an interesting eye opener :)

por Mathias

Jun 22, 2017

Nice course but maybe a bit too abstract.

por Samveda S

Nov 15, 2017

I was expecting the quizzes to be harder

por Mat

Aug 20, 2017

I liked weeks 1-3, week 4 was "alright"

por Claudia B

Nov 10, 2017

Great! Somewhat short but very concise

por Bernardo A

Apr 11, 2016

Interesting, but could have more depth

por Rashmi S

Aug 21, 2017

wonderful small and effective course

por Jay O

Dec 21, 2016

Absolute good and value added course

por Vrushali M

Jan 28, 2017

well structured, useful information

por Tirthankar M

Jul 30, 2020

Good insights with simple examples

por Emily R

Sep 14, 2017

Some really great ideas to apply.


Jun 19, 2020

Great course!

very informational!

por Adeyinka A

May 27, 2020

Short and straight bro the point