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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

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4,094 calificaciones
1,361 reseña

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales reseñas

NR
25 de jul. de 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT
4 de abr. de 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1251 - 1275 de 1,339 revisiones para Viral Marketing and How to Craft Contagious Content

por Nnenna E

14 de may. de 2020

this is great course, thank you coursera.

por Jake W

23 de mar. de 2016

this has been an interesting eye opener :)

por Mathias

22 de jun. de 2017

Nice course but maybe a bit too abstract.

por Samveda S

15 de nov. de 2017

I was expecting the quizzes to be harder

por Mat

19 de ago. de 2017

I liked weeks 1-3, week 4 was "alright"

por Claudia B

9 de nov. de 2017

Great! Somewhat short but very concise

por Bernardo A

10 de abr. de 2016

Interesting, but could have more depth

por Rashmi S

21 de ago. de 2017

wonderful small and effective course

por Jay O

21 de dic. de 2016

Absolute good and value added course

por Vrushali M

28 de ene. de 2017

well structured, useful information

por Tirthankar M

30 de jul. de 2020

Good insights with simple examples

por Emily R

14 de sep. de 2017

Some really great ideas to apply.

por ISMAEL A P

19 de jun. de 2020

Great course!

very informational!

por Adeyinka A

27 de may. de 2020

Short and straight bro the point

por Mario V

30 de jun. de 2017

Pretty useful but quite limited

por EKTA V A

8 de may. de 2020

Voice low but content is good.

por BHUMI H

18 de may. de 2019

Easy to understand and concise

por David G M

28 de feb. de 2018

Great course concise and sharp

por Saúl O

2 de sep. de 2017

very useful and interesting

por Marlin W

1 de ene. de 2017

Good course, I enjoyed it.

por taryn s

23 de sep. de 2016

Interesting and engaging!

por uchenna n

21 de ene. de 2016

Beautiful and relevant!

por Anjali J

7 de jun. de 2020

INTRESTING COURSE!

por Esther C

2 de jul. de 2019

Super informative!

por 李晓岚

9 de dic. de 2015

very good course!!