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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

4,023 calificaciones
1,342 reseña

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales reseñas


Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1276 - 1300 de 1,322 revisiones para Viral Marketing and How to Craft Contagious Content

por Santiago C

May 21, 2020

It was a nice general course that did not go into detail about its content. It provided a general idea and started a conversation but I did not feel like I learned as much as I could have about the proposed topics. Technically speaking the sound was really low and the quizzes sometimes had unrelated answers with errors. Overall I do not regret taking the course, however I am left with feeling that I did not gain as much as I wanted to from it.

por Alex B S

Jun 22, 2020

Jonah Berger delivers an interesting course on some of the key aspects of marketing and content generation. However, there is a difference between learning how to do something and learning how something happens. The course, in my opinion, fails to clearly show HOW to craft contagious content and shows only a little bit of the science that would help understand HOW contagious content is produced and spreads.

por Ana d A y V

May 23, 2016

This course is brief and very concrete. It introduces key concepts to help you to create content that matters. I strongly recommend you to complete it if you are playing a community manager role, or if you are working in a marketing team, or even if you are a learning content developer, as you will find here a lot of tips to engage your learners.

por Ana I C S

Jul 31, 2017

All in all it is a great course to find resources and get a general overview of how things catch on. I liked it as an introduction to the subject, but I do think that more excercises were in order to fully grasp the theory that was very well illustrated by examples in the videos, and actually learn how to craft the contagious content.

por Ivaylo Y

Dec 12, 2016

Nice course. What I like the most is that Berger combines his ideas about contagiousness and Heath brothers' ideas about ideas' stickiness (which he also doesin his book Contagiousness) with Social Network Analysis which is the logical next step - which ideas stick + which ideas get shared + what is the sharing infrastructure.

por Justin A

Aug 30, 2020

Overall the course was just alright. Being an advertising professional, a lot of the information was a bit dated, the course materials (ie. presentation materials) were't clear nor concise and many of the topics were things I already knew (which is a bit of a bummer given the price of the course). On to the next course.

por Michaela K

Oct 04, 2016

The course was good but provided only a brief overview on the topic and if you want a certificate you have to pay Euro 85,00. The course includes only 2.5 hours of video lectures and there are no additional readings available. I did the whole course within one day. Don't know why this course should be that expensive!

por Chinmay N V

May 25, 2020

The inclusion of weekly assignments wherein the candidate is required to apply the weekly concepts learned in a case study/situation would have provided more value to the course; and also it would have given a chance to the learner to actually try and craft contagious content.

por Lyssa M

Nov 19, 2016

Very interesting material, presented by a consummate educator/performer. Not at all clear how to apply this interesting information, though. I think this course is missing at least 2 weeks of work that integrates the information and suggests practical pathways for use.

por Saloni R

Apr 20, 2020

While the course was interesting, I personally felt that the examples that were provided were not recent (actually quite dated). I really hope they update the course with more updated content to make it relevant and engaging for people enrolling.

por SWAP

Mar 03, 2017

Most things were what I already knew about since I have done my MSc Marketing but there were still some ideas/concepts that I hadn't learnt or not really focused on which were an eye opener. Thank you providing with this great opportunity.

por Lloyd M

Apr 24, 2020

It was a good course but I found it very redundant with his book, would have preferred if he built on and expanded on the ideas in Contagious. I also found it short, almost like a mini-course, about 5 hours to complete.

por Megan E

Feb 05, 2019

Great course, a great refresher for those needing a little assistance or motivation. Really happy I did the course, do wish there was less examples (videos/ads) and more content. Overall, good course.

por Kit A

Jan 26, 2016

The course content is interesting but it is way too short and so little content inside, a bit disappointing..... Nevertheless, thank you very much for creating this course. I enjoyed it.

por Frederik O

Dec 30, 2017

Interesting content with lively delivery. However, the course is extremely brief and certainly not worth 95 USD. I'd see more value in buying the professor's book.

por Vasundhara C

Jun 09, 2017

This was useful, I imagine I will have to take another course to supplement this basic information. I just wish the sound had been more audible.

por Jorge T R

Apr 21, 2019

Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

por pm

Feb 05, 2019

Interesting information provided, however the last two weeks were more useful than the introductory weeks. Thanks and best wishes.

por Jose F A

Mar 31, 2017

Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

por Joan C

Oct 11, 2017

Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

por Nella A

Nov 12, 2017

It was a good course. I just wish the quizzes/tests were more challenging and allowed us to put the skills to use.

por Elias

Apr 10, 2017

Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course

por Adriana A J

Jan 23, 2018

It's very concrete information related to a particular book, but the ideas are simple and easy to understand

por Cristian T

Jun 26, 2017

It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

por Katarina

Dec 28, 2017

High quality content but unf. its too short to aquire an deeper insight into viral marketing.