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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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126 - 150 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Kerri w

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Apr 30, 2020

It was good I really enjoyed learning about different ways to get a product of service to catch on. The only way I would have improved this course. Would be to have more of a challenge and testing. For example create a marketing campaign and get marked on this or write an article and get marked.

By Hyeong G C

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Aug 21, 2020

Even after reading all his books and journals, still I find this course as one of the best man-made intellectual enlightenment and I suspect that I will be taking Dr. Berger's other courses or reading future book and repeating myself, saying the same thing, "this is the best I've ever learned".

By Dmitry D

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Dec 6, 2015

Very good material, easy and clear for understanding lectures and very good professional speaker! Thank you very much for sharing this course on Coursera! I would be honored to participate in any course done by the same team in the future. Once again THANK YOU VERY MUCH! You guys are superb!!!

By Nour N W A A N

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Aug 6, 2020

It was by far the most interesting and amusing course I have taken on coursera. It is absolutely life changing and i think that knowing these strategies will benefit everyone interested in building their own business, marketing their products or changing a behavior in a society or among peers.

By Fatima Z R

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Sep 19, 2017

I highly recommend this course to students with interests in social marketing, consumer behaviour and researching online communities. Five stars to Professor Jonah Berger; his lectures ignited my curiosity to get his book "Contagious: Why Things Catch On" and it's now on my to-be-read list.

By Charlotte P

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Jan 11, 2023

I LOVE LOVE LOVE this class. It taught me so many useful things that I'm already using at work. The teacher is amazing and all the concrete examples make things very interesting. I would recommend this to anyone. His teachings can be used in so many different ways and are easy to remember!

By Cristopher T

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Jan 6, 2021

The course is awesome the explanations were clear and easy to understand. However the only and remarkable problem was the extremely low volume of the audio, it was pretty hard to understand the good lectures without using headphones or a speaker. I really hope Coursera staff could fix it.

By Maria S

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Apr 4, 2020

The professor explains everything in a way that is very easy to follow. He uses good visuals and speaks clearly and I feel as though I finished this course with very valuable information that I can apply to my career. I was able to finish this whole course in one day. Highly recommend.

By Narine A

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Apr 29, 2022

The course is amazing. Information is easy to consume, detailed and interesting - and at the same time - short videos allow really to get to the core information.

Jonah is an amazing lecturer and marketer. Thank you a lot for the great chance to learn from smart and knowing people.

By Faizzan M

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Jan 17, 2020

As a digital Marketer & a content producer I found this course to be very effective. It refreshed a lot of ideas for me & identified the problems i was facing in creating viral campaigns. I would suggest others to take this course, It is going to help you in creating viral campaigns.

By Marcie D

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Jan 2, 2022

Prof. Berger has excellent content to demonstrate his ideas and points. I will be reviewing this course from time to time to refresh my memory and exercising these ideas at work and in my own social media. A great thank you to Prof. Berger for this informative and practical course!

By Chi D

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Aug 4, 2021

A big thank to Mr. Jonah Berger for his amazing sharing about how our behaviors are effected a lot by others. This course is very useful, it provides knowledge about Human Behaviors, the Power of Word of Mouth, and yet Stategies. I got the most out of this course and so should you.

By Muneeba w

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Jul 4, 2023

I loved this course. this has provided me with valuable practical knowledge on how I can create content that engages, inspires, and makes a difference.

Each video lesson was valuable.

The instructor also has an amazing way of teaching.

I really enjoyed this course.

Thank you Coursera

By basura

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Mar 1, 2017

I HIGHLY recommend this course! Jonah Berger structured a very useful content in a way that's very easy to comprehend and memorize. His examples are simple but effective and help A LOT to understand how the mechanics of marketing work. Amazing. Thank you Both Coursera and Jonah!

By Ami V

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Nov 9, 2023

The instructor was very detailed and clear in his examples! I loved how even paced his speech is, and how engaging the lessons were. It began to be something to look forward to in my day! I began to see how Informational influences really are every day concepts I never realized.

By Burak Ü

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Nov 16, 2019

It was such a great lesson with the concise explanations of the concepts. The teacher definitely broaden my vision about spreading contagious content through different strategies. The knowledge that I learned through this lesson will help me in my job and in the future as well.

By Aydan

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Oct 21, 2019

This course is amazing! It contains all the information that you need; all the videos are accurate and provide you only the necessary useful material - no extra useless lectures. Huge thank you to the Professor for this valuable source of information! I absolutely recommend it!

By Mariana L

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Sep 2, 2017

Loved this course! Learned to understand how things go viral. The professor made the course fun to watch by adding interesting videos and making each section less than 10 minutes. By doing that I was able to remain focused and actually learn!! Everyone should take this class!

By Mehrnoosh

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Feb 10, 2023

Thanks very much to Mr. Berger and the coursera team for generously providing us with all this valuable information. The content of the lesson was very simple, concrete and completely practical, and I personally waited impatiently for each educational video to see it sooner.

By Uchenna N

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Dec 9, 2015

This course provides material vital to the success of any marketing campaign. I learned what makes products and services more appealing to their target market, and how this information is shared. I recommend this course for any small business owner or marketing professional.

By Estela M

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Oct 29, 2016

An extraordinary course that teaches clearly that is needed for our content to become viral. It's not luck thing is to apply what we learn in our company here. You're a beginner or not, here you will learn new techniques that worked to expand your brand. Highly recommended.

By Abir G

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May 9, 2023

One of the best courses in Coursera. All the highlighting points have been supported by real-life marketing examples -- glad that I have completed this priceless course. All the professionals (as well as students) engaged in marketing activities must go through the course.

By Kate D

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Feb 6, 2018

I participated in this course, I read his book and I'm in love. I love how easy he breaks down core concepts in marking and helps a student and business person like myself walk away with action items. I learned things I could use to improve my marketing strategy tomorrow!

By Abhishek P S

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Dec 31, 2016

It is an awesome course and has taught me a lot. It teaches as to why creating viral content is not a random phenomenon, but ha science behind it. It teaches creating sticky ideas, use of Networks, Marketing strategies and a lot more. All in all, it is a very nice course.

By Kevin H

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Dec 21, 2016

I feel like I understand everything that's both annoyed me and provoked my interest about marketing and the things that spread through social media. Presented excellently with confidence in the research!

Very thankful for the wealth of information provided in this course!