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Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

2,829 calificaciones
934 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones


Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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126 - 150 de 914 revisiones para Viral Marketing and How to Craft Contagious Content

por Esteban R

Sep 09, 2017

This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.

por Kristy G

Jul 06, 2016

I suspect I shall review this course multiple times. Great stuff.

por Lau J H

Mar 04, 2018

As a content producer, I found this course to be perfect for what I need to be successful in my day-to-day responsibilities. I also have the book and this makes for a great companion to it!

por Erin C

May 19, 2017

Great course. Lots of valuable information and interesting examples.

por Noha A

May 29, 2017

Super easy, fast, strait to the point, and helpful


May 02, 2017

Nicely planned with the factors about marketing being discussed in detail. A Must for any person as it teaches a lot about communication, human behavior as well as our own responses.

por Paul D B

Dec 11, 2015

An extremely interesting course taught by a very engaging professor. I certainly want to know more about this topic, so I purchased the professor's book.

por Abhishek J

Jun 18, 2017


por Jacqueline S

Jul 31, 2017

Loved this course. The lessons were an easily digestible length. I learned a lot and am looking forward to applying it.

por Idan L

Sep 22, 2017

Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.

por sabrine h

May 23, 2017

Excellent course and excellent teacher. Thank you very much.

por Charmaine G

Sep 04, 2017

Great course! Very informative and easy to follow and understand. I will be applying quite a few of these. Thanks

por Arianna

Jul 26, 2017

clear and nicely described. Interesting topic, thanks!

por Mariela S H

Jun 07, 2016

Loved it, very useful and easy to understand and put to practice.

por Elena K

Jul 13, 2017

Very informative yet short and to the point. Really enjoyed it, looking forward to reading Prof. Berger's book.

por Vivian E W

Aug 29, 2017

Super interesting course!

por Kimberly J L C

Aug 16, 2017


por Somesh N

Jan 09, 2017

Short, Crisp and very insightful.

por 吳沛燊(Pei-shen W

Mar 03, 2017

A self-contained, handy and practical guide to craft contagious content for marketing.

por Christian G

Apr 16, 2017


por Monika P

Jul 04, 2017

Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

por Cyril D

Dec 27, 2015

Very good content and delivery, a true keeper.

por Meri

Sep 22, 2017

This is a great course, short and sweet. I am so glad that I completed the course successfully. Thank you.

por Luis A G G

Sep 23, 2016

This is one of the greatest and most useful courses i've ever taken, simple, easy to follow and amazing


Oct 08, 2017

Good pointers and basics on how things go viral. Useful.