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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

2,831 calificaciones
935 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones


Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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151 - 175 de 916 revisiones para Viral Marketing and How to Craft Contagious Content

por Vira A

Aug 08, 2016

awesome structure of courser and very clear explanations!

por Ganna P

Nov 30, 2017

It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)

por Veronica G G

Jun 11, 2017

Great course, great professor. Clear & concrete explanations.

por Ihab H

Sep 12, 2017

Very practical, realistic course which revealed the scientific part of viral world

por Sanjay K

Jul 03, 2017

Very well Structured and easy to comprehend!


Jan 06, 2017

Outstanding. Short course, easy to follow along and very insightful

por Lusako N

May 14, 2017

Great practical information.

por Joseph M

Apr 03, 2017

good stuff

por David C H

Jun 12, 2016

The author is very engaging and made the material easily understandable and enjoyable.

por Tito G O

Nov 16, 2017

great material ! good explanation, clarifying points, congratulations!!

por shiva g

Jul 05, 2017

Great insights and the best part is the construction of stories behind every sector with the necessary examples.

por Goran O

Jun 11, 2017

Excellent course. Knowledge gain with this course is applicable in all spheres of life.

Thank you!

por Marshall S

Jun 21, 2017

Great introduction to marketing

por 'Kunle A K

Mar 18, 2017

Quite apt & easy to understand & apply

por sachin s

Jun 12, 2016

I loved it. :)

por David L

Jan 24, 2018

Amazing course!

por Darija L

Aug 11, 2017

Very interesting, easy to follow and professor presented great cases.

por Go W G

Nov 29, 2015

Very entertaining. It is one of the better course on Coursera that doesn't seem like usual boring lecture. Doesn't require much willpower to complete the course since each lecture feels like watching youtube than Coursera. Prof Jonah Berger really know on what he talking about, i hope that this course will indeed "catch on".

por Diego G T

May 28, 2017

Excelente, ameno, directo al punto y realmente práctico.

por RJ

Jan 17, 2016

Great course to understand how ideas spread through social network.

Professor Berger's style is very engaging and keeps wanting to learn more.

por Xiaoshuang F

Jan 25, 2016

very good

por Antonio D

Oct 20, 2017

Excellent course about viral marketing! well done!

por Giannis M

Nov 01, 2016

Really modernc content!

por Jason M

Mar 21, 2016

Cool course. Great information and reinforcement of the basics that work effectively.

por Erik A

Jul 22, 2017

One of the best courses I've ever taken; A lot of great information to learn from and apply in real life. The videos were very well done and simple to follow including great examples that helped illustrate the points being discussed. Hopefully I'll be able pay for a certificate soon. Highly recommended!