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Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

4.7
2,837 calificaciones
937 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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176 - 200 de 917 revisiones para Viral Marketing and How to Craft Contagious Content

por KAUNG N S

Dec 10, 2016

Thanks for course. It amazing!

por Kevin H

Dec 29, 2015

highly entertaining and energetic

por Shubham J

Aug 19, 2016

Professor Jonah has beautifully captured and simply explained the real life examples around us. The found the course really intriguing. Moreover, it isn't very demanding as well!

por Arianna

Jul 26, 2017

clear and nicely described. Interesting topic, thanks!

por Elena K

Jul 13, 2017

Very informative yet short and to the point. Really enjoyed it, looking forward to reading Prof. Berger's book.

por Muhammad I A T

Dec 21, 2015

Simple, Effective and Useful.

por Olga C

Mar 04, 2017

Отличный курс, хорошие примеры, советую!

por Asad-uz-Zafar

Dec 20, 2017

The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)

Great work Professor

por RINKESH A

Jun 03, 2017

Thank you for sharing such a wonderful analysis and your insights regarding the viral marketing. Your insights on network and its type are also very helpful.

por Anna V

Jan 26, 2016

Insightful course with basics of communications provided in understandable well-structured and concise format. Friendly professor and a lot of illustrative examples. Perfect :)

por Alina N

Nov 02, 2017

It has been an amazing journey into Viral Marketing course, i will be missing lectures so much, thank you Professor Berger for giving me a chance to go through this course.

Creative atmosphere,

great and concrete examples of marketing successfully made actions from well-known world companies,

SUCCESs rule is 100% to use,

consistent information full of science facts,

marketing bases and rules how to gain more influence on market within the power of social network

all this very well explained and very useful in terms of providing more success to business, ideas or whatever you're interested to promote.

i highly recommend to go through this Course and get all the marketing tricks into your business/work experience

por Gayatri G

Aug 30, 2017

The ideas and thoughts put out on this course is useful in a vast variety of ways; not just in marketing your product or business, but in influencing people and getting ideas to catch on. What I enjoyed the most about the course was the way these ideas were presented, and how examples and coined terms wee used to highlight key concepts.

por Annette N

Jun 17, 2016

I truly enjoyed this class. Jonah is Contagious! I liked his message and his delivery. I liked his approach so much I looked for more of his classes. There's is a lot of great information in this course.

por Laura A

Jul 10, 2017

The approach of this course it's amazing, success cases analyzed from a scientific and psychology point of view, tips and a lot of ideas will fill your mind as the course advanced. One of the best courses I've ever taken online.

por Balasubramanian

Aug 07, 2017

Learning from Jonah Berger is great experience. It would be much better if we can message to Jonah Berger

por Nikolai

Aug 10, 2017

I like this course, but it's too short, without practical exercises. Hope they will add it.

Please, add it, I will take it again (:

por ANA R

Aug 08, 2017

Excellent course! Extremely useful! I strongly recommend it!

por Aaditya A

Nov 12, 2017

powerful insights

por Vera G

May 25, 2018

This is an amazing course! thank you so much! I originally got a book from a friend, started reading it but decided to take the course instead. So useful and interesting! recommending to anyone who might be starting their business or has one, who is in marketing or simply if you just wan to know why things catch on !:)

por Claudia o

Nov 16, 2016

Wonderful course, very useful and the materials are taught in a fun interesting way.

por Isabel M

Mar 02, 2016

Really eye-opening, it explains the science behind human behavior on what makes things catch on. The content is easy to follow, and even if you're not an expert on marketing it's quite valuable.

por Goutam D

Mar 17, 2018

This is great for content marketers to establish a niche in digital media.

por Luiza T

Oct 25, 2017

Amazing course, super informative, interesting and smooth.

por Samuel F

Sep 27, 2016

Some great marketing points, thanks Professor Jonah

por Omar W

Aug 27, 2017

This is awesome! It highlight some fundamental things, that we may often not take into consideration, that we should do when we are trying to get people to pay attention. It's a big world and a lot of noise and these simple steps to get notice over all the noise.

This course goes hand in hand with the Advertisement Design course that I just concluded. I'm keeping the videos for this course cause it will be my go to reference whenever I am considering creating content.