Acerca de este Curso
4.6
73 calificaciones
26 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 7 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Cost–Benefit AnalysisPlanningAdvertising CampaignCrowdfunding
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 6 horas para completar

Sugerido: 7 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
1 hora para completar

Module 1

This module was designed to give you a deep understanding of what crowdfunding is and what it does. You’ll learn the definition of crowdfunding, compare the two most prevalent types—equity and reward-based—and understand how crowdfunding is different from other approaches to raising capital. You’ll explore critical components of crowdfunding, and discover the importance of community and social networks in a successful crowdfunding campaign. By the end of this module, you’ll gain a better understanding of how crowdfunding works, and use your power of social connections to ensure success for your campaign....
Reading
3 videos (Total 32 min), 1 reading, 1 quiz
Video3 videos
The Importance of the "Crowd" in Crowdfunding8m
Interview with Slava Rubin14m
Reading1 lectura
Module 1 Lecture Slides10m
Quiz1 ejercicio de práctica
Module 1 Quiz20m
Semana
2
Horas para completar
1 hora para completar

Module 2

In this module, you’ll explore how to prepare for a successful campaign, including how much time you should expect to spend and how much money you should seek to raise. By looking at the different types of rewards and reward levels, you’ll be able to weigh the benefits and costs of reward types for your campaign, and find the right balance that will work for your budget. Then you’ll learn about both successful strategies and common pitfalls in preparing for your crowdfunding campaign, such as the use of helpers or consultants. By the end of this module, you’ll have built effective strategies for preparing and budgeting your crowdfunding campaign, and be able to tackle any issue that your campaign might face in achieving its goal....
Reading
4 videos (Total 39 min), 1 reading, 1 quiz
Video4 videos
Interview with Christian Strevy7m
What Sort of Preparation Should You Do?8m
Interview with Stephanie Pereira16m
Reading1 lectura
Module 2 Lecture Slides10m
Quiz1 ejercicio de práctica
Module 2 Quiz20m
Semana
3
Horas para completar
1 hora para completar

Module 3

This module was designed to help you develop and manage a live crowdfunding effort, from pitching your idea to ensuring long-term success. By discussing examples of both high-quality and low-quality pitches, you’ll learn what makes messages memorable and be able to craft an effective pitch for your campaign. You’ll assess the differing benefits of showing prototypes and teaser trailers, and explore some of the biggest challenges that entrepreneurs have faced when delivering their projects and how to avoid them. By the end of this module, you’ll be able to employ a toolbox of approaches to craft a convincing pitch, and be prepared with the best solution to any situation....
Reading
4 videos (Total 39 min), 1 reading, 1 quiz
Video4 videos
Interview with Justin Kazmark12m
Dealing with Backers and Delivering Results9m
Interview with Sarah Miester8m
Reading1 lectura
Module 3 Lecture Slides10m
Quiz1 ejercicio de práctica
Module 3 Quiz20m
Semana
4
Horas para completar
1 hora para completar

Module 4

In this module, you’ll examine some of the science behind crowdfunding, including how crowds think, and how fraud and failure is spotted. By looking at examples of studies done on collective thinking and decision-making, you’ll learn about Linus’ Law and how the crowd exerts rational criteria when determining which campaigns are fraudulent or worthy of support. You’ll gain a better understanding of your backers and better leverage their influence to bring success to your own campaign. You’ll explore who is successful in crowdfunding campaigns, and the experience of women to see the value of sharing common ground with your backers. By the end of this module, you’ll have a deeper understanding of the components for success in crowdfunding campaigns, and be able to leverage them to successfully fund your startup or other ventures....
Reading
5 videos (Total 55 min), 1 reading, 1 quiz
Video5 videos
Who Succeeds at Crowdfunding?9m
Interview with Zach Dunham8m
Crowdfunding for Startups8m
Interview with Antina Lee19m
Reading1 lectura
Module 4 Lecture Slides10m
Quiz1 ejercicio de práctica
Module 4 Quiz20m
4.6
26 revisionesChevron Right
Dirección de la carrera

67%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Promoción de la carrera

33%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por AHDec 9th 2017

Great course to get the nuts and bolts of crowd funding, info about leading crowdfunding platforms, how to avoid pitfalls during the campaigns.

por TROct 6th 2018

Highly recommended for anyone that wants to use crowdfunding to get capital for their idea or product. The delivery model is priceless!..

Instructor

Avatar

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

Acerca de University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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