Acerca de este Curso
130,157 vistas recientes

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 5-6 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Chino (simplificado)

Habilidades que obtendrás

Predictive AnalyticsCustomer AnalyticsRegression AnalysisMarketing Performance Measurement And Management

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 5-6 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Chino (simplificado)

Programa - Qué aprenderás en este curso

Semana
1
4 minutos para completar

Introduction to Customer Analytics

2 videos (Total 4 minutos)
2 videos
Overview of the Business Analytics Specialization1m
Semana
2
2 horas para completar

Descriptive Analytics

7 videos (Total 73 minutos), 2 lecturas, 1 cuestionario
7 videos
Descriptive Data Collection: Survey Overview16m
Descriptive Data Collection: Net Promoter Score and Self-Reports11m
Descriptive Data Collection: Survey Design16m
Passive Data Collection4m
Media Planning8m
Causal Data Collection and Summary8m
2 lecturas
Descriptive Analytics Slides10m
Additional Readings: Descriptive Analytics10m
1 ejercicio de práctica
Descriptive Analytics Quiz20m
Semana
3
2 horas para completar

Predictive Analytics

10 videos (Total 79 minutos), 4 lecturas, 1 cuestionario
10 videos
Asking Predictive Questions3m
Regression Analysis, Part 1: The Demand Curve5m
Regression Analysis, Part 2: Making Predictions5m
Beyond Period 210m
Making Predictions Using a Data Set8m
Data Set Predictions: Mary, Sharmila, or Chris?10m
Probability Models10m
Implementation of the Model16m
Results and Predictions5m
4 lecturas
Reading: Customer Lifetime Value10m
Predictive Analytics and Regression Analysis Slides10m
Implementation of the Model Spreadsheet10m
Additional Readings: Predictive Analytics10m
1 ejercicio de práctica
Predictive Analytics Quiz20m
Semana
4
1 hora para completar

Prescriptive Analytics

7 videos (Total 42 minutos), 1 lectura, 1 cuestionario
7 videos
What is Prescriptive Analytics?4m
Using the Data to Maximize Revenue6m
Parameters of the Model10m
Market Structure9m
Competition and Online Advertising Models5m
Conclusion(s)5m
1 lectura
Prescriptive Analytics Slides10m
1 ejercicio de práctica
Prescriptive Analytics Quiz20m
4.5
1452 revisionesChevron Right

33%

comenzó una nueva carrera después de completar estos cursos

31%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Análisis de los clientes

por NDJan 31st 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

por SSNov 15th 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

Instructores

Avatar

Eric Bradlow

Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
The Wharton School
Avatar

Peter Fader

Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
The Wharton School
Avatar

Raghu Iyengar

Associate Professor of Marketing
The Wharton School
Avatar

Ron Berman

Assistant Professor of Marketing
The Wharton School

Acerca de Universidad de Pensilvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Acerca de Programa especializado Análisis comercial

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
Análisis comercial

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.