Experiential Branding

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Del curso dictado por Universidad de Pensilvania
Introduction to Marketing
ratings
Universidad de Pensilvania
ratings
Curso 1 de 6 en SpecializationBusiness Foundations
De la lección
BRANDING: Marketing Strategy and Brand Positioning

Conoce a los instructores

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing