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Introduction to Marketing, Universidad de Pensilvania

4.7
5,751 calificaciones
1,117 revisiones

Acerca de este Curso

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Principales revisiones

por AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

por MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1,082 revisiones

por Abhinav kumar

Feb 19, 2019

Course is really helpful in developing marketing skills.

por CHIAO CHEN

Feb 19, 2019

It helped me to gain the basic knowledge of marketing in a understandable way.

por Abhiraj Hinge

Feb 16, 2019

This was a very, very interesting course with a lot of insightful content complete with engaging case studies. Loved it!

por Tissah Kombe

Feb 14, 2019

The content was easy to understand, wonderfully delivered and not monotonous. The times set per video are manageable and Iam happy with how flexible it is!

por jennifer collins

Feb 13, 2019

Love the videos and scripts in the bottem is very helpful

por Sara sufi

Feb 07, 2019

a good introduction for beginners

por Kuldeep Singh Maurya

Feb 07, 2019

A very helpful and well guided course, but the only thing it lacked is a small hands on project to work on or a peer graded assignment. That will help to understand concepts better!

por Abhishek Panigrahi

Feb 07, 2019

Very clear, easy-to-understand and well organized coursework.

One of the best business courses on Coursera, if not the best.

por Vatsalya Awasthi

Feb 05, 2019

It provided me with a brief yet holistic view of all the basic tenets of Marketing. I am extremely thankful to the course instructors, the Wharton School of Business and the Coursera Team for providing me with an opportunity to learn and enhance my knowledge.

por María José Molina

Feb 03, 2019

Week 3 needs to be more dynamic