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Introduction to Marketing, University of Pennsylvania

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1,077 revisiones

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Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Principales revisiones

por MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

por AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1,040 revisiones

por Namita Sharma

Dec 10, 2018

It is totally worth for new beginners, I am grateful to Prof. as she explained difference of marketing tactics with good examples . Really Appreciate the method of explaining.

por Ahmed Mohammed Ahmed El-Affendi

Dec 07, 2018

Very nice content and dense science!

por Lauren Bailey

Dec 06, 2018

Excellent review of marketing concepts, trends, and methods. Instructors deliver lectures with special energy and clear passion for what they are teaching.

por Yiling Liu

Dec 03, 2018

This course begins with the really fundamentals like what is marketing to customer centric marketing and at last to different marketing techniques. I really got the difference between these terms like customer centric and product centric marketing, and also lots of interesting observations like long tail effect and how Internet is affecting people's behavior.

por

Dec 03, 2018

It was easy to understand marketing's basic theory

por Vatsal Kanakiya

Dec 02, 2018

Good course to understand the basics of Marketing!

por Brennen B. Carter

Dec 01, 2018

Pretty good course, challenged me

por Yasser arazdi

Nov 30, 2018

learned a lot in this couse , i highly recommend it

por B KALAIARASI

Nov 30, 2018

A VERY USEFUL , I LEARNED LOT ABOUT PRODUTS, SALES

por Christian Kahnt

Nov 28, 2018

Event though I did a Marketing subject at university 17 years ago, this course presented me with a lot of new cutting-edge concepts.