(9) 影响力和信息传播方式 (11:02)

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From the course by University of Pennsylvania
市场营销概论 (中文版)
106 ratings
University of Pennsylvania

市场营销概论 (中文版)

106 ratings
Course 1 of 5 in the Specialization 商务基础 (中文版)
From the lesson
第 3 周)市场进入战略:线上/线下互动;如何找出领先用户并增强影响力和传染效应
David Bell 教授将从本周起为我们授课,我们也将开始学习第三个模块的内容!我们将转向“走向市场策略”这个重要主题。“走向市场”策略有着前所未有的多样化的选择,因为公司有机会通过多种平台吸引线上和线下的客户。Bell 教授曾经参与了几家激动人心创业公司的相关工作,他将以这些经验为例来讲解本周的教学内容。

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing
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