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Volver a 市场营销概论 (中文版)

Opiniones y comentarios de aprendices correspondientes a 市场营销概论 (中文版) por parte de Universidad de Pensilvania

4.8
201 calificaciones
38 revisiones

Acerca del Curso

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。...

Principales revisiones

WT

Dec 29, 2016

Wonderful Course, I love it;\n\nProfessional Teachers, I like them;\n\ni will keep learning!my next course is Corporate finance, hope i could pass and be certified.\n\nBest Regards\n\nSophia

CL

Aug 20, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

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26 - 37 de 37 revisiones para 市场营销概论 (中文版)

por Ingrid C

Jul 02, 2019

e

por LIYUE

Sep 27, 2019

Helpful

por SUNXU

Sep 06, 2019

brilliant

por 张兴家

Nov 13, 2019

非常感谢这个平台, 对于不了解这门学科的学生来讲, 课程是非常生动易懂的, 让我更加对市场营销感兴趣。

por 刘思妤

Jul 29, 2017

课程非常好,例子很生动易懂,适合零基础的学生。但是中文版的翻译很糟糕,时间轴有很严重的问题。

por Jimmy H

Oct 16, 2016

The English translation into simple Chinese is not very good. I missed the meaning of words or sentences from simple Chinese.

por 齐媛

Oct 30, 2017

案例生动、浅显易懂,但是翻译有问题

por TAO Y

Aug 02, 2017

The course is quite useful, and tackled key concepts in marketing. One small suggestion: it will be nice to provide key concepts/course PPT as a supplemental materials in the course, so that the learner can easily review the contents by following the outline rather than going through the whole video again.

por 沈昊天

Apr 17, 2018

Useful, if have some PDF corse material, it would be more great.

por 牟乾

Nov 27, 2016

This is very meaningful.

por Emily T

Oct 16, 2016

Lack practical aspect analysis. Most of the materials are more theoretical (some of the graphs are not necessary and does not help understanding the discussing topic and increases confusion. Eg: Lorenz curve.) Really enjoyed and learned a lot from the case study from reality. Highly recommend increase real-life case study materials.

por 王韧豪

May 06, 2019

Can't play video