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Sports and entertainment, already implemented, very popular,
and soon so much more to come.
So start off with his game assisted information, as in terms that in football,
American football, where is the first down line?
It is sometimes very difficult to find because
the markers are standing both on the side of the field.
Then, if you're just looking at and
concentrating at the middle part of where the game is, then you may not
be able to see where the markers are to show where the first down area is.
But then, on an augmented reality TV screen,
the line can be drawn such that the people that are viewing the game can easily
see where is the target range that they're trying to reach?
This is already done in football games, and therefore it makes the game so
much more interesting and easier to view.
In addition, in tennis games, there is systems like eagle eye and
other things where the ball is moving so fast in tennis,
that it's hard for the umpire to see if the ball hit the line,
was on the line, overlapping the line, or was it inside or outside.
And therefore, techniques using augmented reality are used
to identify where the ball hit the line.
And these type of systems are already in use, they're well used, and
they're going to get better and better and more abundant.
In addition, game rules guidance information, watching a game, having
the game rules, just the specific ones that are easy to understand, having them
on the site in a certain location to help you understand what is going to be ruled.
Well, that of course can be very helpful.
In addition team objectives, guidance information.
This can be used by a coach on the sideline coaching a team or
it can be used by team members themselves.
What do you mean?
Well, if team members have augmented reality glasses that they're using and
they have the strategic plan of where they need to move at a certain time,
where they need to be positioned as a team to do a certain act.
It may be cycling or some type of team operation where multiple units,
multiple members need to participate in a specific formation.
Then if they are wearing augmented reality glasses or goggles,
then they're positioning and how they're going to strategically play out a game or
a play can be assisted by the augmented reality devices.
Commercial advertisement overlayed in real time onto the user's view.
This is another very important thing.
From a pure game playing point of view, this may not seem very important.
However if you''re going to play a game at a professional level or
even at an amateur level in which certain sponsor funds are needed,
then advertisement is going to be very important.
It may be the source that enables you to play,
that enables you to get the equipment.
That enables you with the money and
the resources to borrow the stadium that you want to play your game in.
So therefore, although this is not immediately about the sport itself,
this definitely has commercial value, which will enable you to play
the game itself in certain locations with the right equipment.
Tourism and sightseeing, of course,
this is a wonderful place that augmented reality technology can be used.
Guidance of historical events, places, and objects can be displayed.
Tour course showing hotel, motels, restaurants, and restrooms.
Where are they?
Navigational tools.
These will be very helpful, especially if you're in a foreign place
where you cannot read all the signs that are there.
In addition, translation and interpretation, this is exactly it.
And in the following lectures, I will show some applications that already do
exist that support these type of things.
Foreign language translation, text, signs, and menus,
all are fully supported by augmented reality applications.
And there's going to be more and more in the near future.
Augmented reality supportive voice translation
sound output into foreign languages.
So therefore,
augmented reality can be used to just play voice as in terms of an acoustic system.
But in addition, just like when you're watching a foreign movie,
which has the text of what the actors are saying displayed just on your view.
That can be done as well.
Transportation, navigation information displays on
automobile windshields of course.
This is already done.
Navigation information.
In addition, target acquisition of enemy components are already
being displayed on military vehicles including jets and other combat systems.
Doing this for automobiles, of course this is one of the most attractive domains
that can assist driving, navigation, and accident prevention.
Then there is ofcourse the accident prevent information alarms itself.
In other words, on a windshield.
If there is a certain object that comes into your domain and
there is a possibility that there could be an accident to the driver, that could
be colored in a certain way such that it brings specific attention to the driver.
Such that it can be avoided.
And everybody can be safe.
Looking into the domain of augmented reality,
there are AR platforms in which provide augmented reality foundation toolboxes.
And they help provide custom services, and
these are some of the company products that do that.
Augmented reality products and games, of course there's so much in this domain.
To develop and market their own exclusive augmented reality products.
Product types include books, games, and so much more.
Then there's custom branded app development.
Work directly with brand marketers and agencies.
You're going to allow marketers to combine one-of-a-kind custom
Augmented Reality experiences, Experiences, Service 3D modeling, and
integration with other softwares or platforms.
And companies that provide related technology are shown here.
And then there's industry-specific vertical augmented reality solutions,
as in terms such that they serve a niche business verticals.
And some of the things would be like luxury retails,
medical services, pharmaceuticals, and cosmetic companies.
In addition, there's DIY, Do it Yourself.
Because a lot of people want to develop products, and
instead of having another company develop it for them, they would like to
do the proof of concept and see how their product could be performed.
In addition, add on the features.
And then, they may complete it as it is, or
they may have then that final design with all the hardware and software
components to be mass manufactured using another company's factory.
Either way, you want to be able to do the research and
development on your own, using a DIY AR system.
And companies that support that are lsited here, and
they offer content management tools,
provide simple experience like launching a single video or a simple animation.
Provide the environment to test or create or test a simple AR experience,
offer AR viewers customized services and white label options.
Jong-Moon ChungProfessor, School of Electrical & Electronic Engineering
