1.1 How do you classify new products and what is the product mix?

Del curso dictado por IE Business School
Brand and Product Management
977 calificaciones
IE Business School
977 calificaciones
Curso 1 de 5 en SpecializationMarketing Mix Implementation
De la lección
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Conoce a los instructores

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista

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