1.4 How to calculate demand for your product.

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Destrezas que aprenderás

Brand Architecture, Product Management, Brand Management, Brand Engagement

Revisiones

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It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

De la lección
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Impartido por:

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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