2.6 Connecting all the dots: Translating your brand into a positioning statement.

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Del curso dictado por IE Business School
Brand and Product Management
815 calificaciones
IE Business School
815 calificaciones
Curso 1 de 5 en SpecializationMarketing Mix Implementation
De la lección
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Conoce a los instructores

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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