3.4 What a house of brands is and when to use it.

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Destrezas que aprenderás

Brand Architecture, Product Management, Brand Management, Brand Engagement

Revisiones

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EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

AF

Jul 08, 2016

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

De la lección
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Impartido por:

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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