5.2 The touchpoint concept.

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Destrezas que aprenderás

Brand Architecture, Product Management, Brand Management, Brand Engagement

Revisiones

4.7 (1,486 calificaciones)
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AS

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

De la lección
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.

Impartido por:

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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