1.6 Interview with David Kershaw, CEO, M&C Saatchi

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Destrezas que aprenderás

Corporate Branding, Brand Marketing, Brand Management, Brand Identity

Revisiones

4.9 (431 calificaciones)
  • 5 stars
    391 ratings
  • 4 stars
    35 ratings
  • 3 stars
    5 ratings
CH

Feb 11, 2019

Very interesting. This Module helps me understand the meaning of Brand and brand behaviour and how to align these two concepts with the business to better deliver on the brand promise.

GH

Sep 26, 2019

In one word, the course was "AWESOME"\n\nI would like to extend my gratitude and regards to Prof Nader Tavassoli for a wonderful course led by examples, cases and interviews.

De la lección
Brand Purpose & Experience

Impartido por:

  • Nader Tavassoli

    Nader Tavassoli

    Professor of Marketing

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