How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield

Course video 13 of 27

During this module, different real-life examples will be discussed. Christine Removille, Digital Marketing Lead at the European Level, will present a data-centric digital transformation at a French TV company: Canal +. Edwin Van der Ouderaa, Financial Services Lead, will then explain how digital developments and data are disrupting the financial service sector.At the end of each video there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.

Acerca de Coursera

Cursos, programas especializados y títulos en línea impartidos por los principales instructores de las mejores universidades e instituciones educativas del mundo.

Join a community of 40 million learners from around the world
Earn a skill-based course certificate to apply your knowledge
Gain confidence in your skills and further your career