When I was small, the ads "Pantene", "Safeguard" and "Sassoon" broadcasted on TV used to have the same screen shots at the end showing “Quality Product of P&G” “BaojieGongsi youzhi chanpin”. The power of brand germinated in my heart from then on. In our study at The Chinese University of Hong Kong, we liked especially enterprise management and development. The University also provided further study opportunities at UC Berkeley and Cambridge. During that time, I was exposed to more high-quality brands overseas. In fact, many of these brands, for various reasons, were still not being promoted and sold in China at the time. Nevertheless, some brands bought through agents were sold like hot cakes in China but they had not caught any overseas consumers’ attention. At that time, I had the idea to enable Chinese consumers to buy the best overseas quality products at affordable prices. Later on, I worked in Tencent and was inspired by the experience in this largest Internet company in China. I thought using the Internet tools and operation process to transform the traditional cross-border trade not only brought great value to China's consumers but would also bring new opportunities to the global partners for their development whilst delivering real brand values to China. The opportunity has finally come after all these years On the one hand, China's cross-border e-commerce opportunities give brands that could not gain quick access to China a new channel and on the other, the global market demand for these natural, organic and healthy products increases tremendously, especially in China. China's economic achievements can be seen by all and the people also deserve to enjoy the world’s best quality living, which is why we travel to the United States and Canada to bring back Burt's Bees, Platinum Naturals - these high-quality natural product brands and we hope to bring everyone good genuine products. BDF has been upholding one philosophy and that is: brands managed and offered by BDF must be of the world's best quality brand, must bring real value and superb experience to the healthy living for the Chinese consumers. Perhaps one day, we shall become China's Procter & Gamble, the world's P&G?