This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.
3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)
Loading...
Del curso dictado por The Chinese University of Hong Kong
China Strategy
The Chinese University of Hong Kong
Curso 2 de 4 en SpecializationDoing Business in China
De la lección
How To Enter China: Entry Mode Choices
The success of doing business in China is influenced by the choices of entry mode. This Section explores the advantages and disadvantages offered by different entry modes, and also the different resources and time commitments required. We also introduce cross-border E-commerce, an increasing and emerging new entry mode. What is entry mode? Why are different entry modes chosen? What are the pros and cons of each entry mode? How do foreign firms choose entry mode? What is cross-border E-commerce in China and how do foreign firms use this new entry mode?
Conoce a los instructores
Prof. Xufei MaAssociate Professor, Director, Center for Entrepreneurship
Department of Management
Dr. Frank NgLecturer
Department of Management
Explora nuestro catálogo
Inscríbete de manera gratuita y obtén recomendaciones personalizadas, actualizaciones y ofertas.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2018 Coursera Inc. Todos los derechos reservados.
