3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)

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Del curso dictado por The Chinese University of Hong Kong

China Strategy

18 calificaciones

The Chinese University of Hong Kong

China Strategy

18 calificaciones

Curso 2 de 4 en SpecializationDoing Business in China

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

De la lección

How To Enter China: Entry Mode Choices

The success of doing business in China is influenced by the choices of entry mode. This Section explores the advantages and disadvantages offered by different entry modes, and also the different resources and time commitments required. We also introduce cross-border E-commerce, an increasing and emerging new entry mode. What is entry mode? Why are different entry modes chosen? What are the pros and cons of each entry mode? How do foreign firms choose entry mode? What is cross-border E-commerce in China and how do foreign firms use this new entry mode?

3.7a Key Issues: Arbitrage Strategy and its Implementation (Part 1)5:20

3.7b Key Issues: Arbitrage Strategy and its Implementation (Part 2)7:52

3.7c BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)0:50

3.7d Cross-Border E-Commerce (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1:40

3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)2:31

3.7f Entry Barriers and Obstacles (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1:43

3.7g Competitive Advantages (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)2:01

3.7h Biggest Challenge (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)0:46

Conoce a los instructores

Prof. Xufei Ma
Associate Professor, Director, Center for Entrepreneurship
Department of Management

When I was small, the ads "Pantene", "Safeguard" and "Sassoon"

broadcasted on TV used to have the same screen shots at the end showing

“Quality Product of P&G” “BaojieGongsi youzhi chanpin”.

The power of brand germinated in my heart from then on.

In our study at The Chinese University of Hong Kong, we liked

especially enterprise management and development.

The University also provided further study opportunities at UC Berkeley and Cambridge. During

that time, I was exposed to more high-quality brands overseas.

In fact, many of these brands, for various reasons, were still not being

promoted and sold in China at the time.

Nevertheless, some brands bought through agents were sold like hot cakes in China but they had not

caught any overseas consumers’ attention.

At that time, I had the idea to enable Chinese consumers to

buy the best overseas quality products at affordable prices.

Later on, I worked in Tencent and was inspired

by the experience in this largest Internet company in China. I thought

using the Internet tools and operation process to transform the

traditional cross-border trade not only brought great value to China's

consumers but would also bring new opportunities to the global partners

for their development whilst delivering real brand values to China.

The opportunity has finally come after all these years

On the one hand, China's cross-border e-commerce opportunities give brands that could

not gain quick access to China a new channel and on the other, the

global market demand for these natural, organic and healthy products

increases tremendously, especially in China.

China's economic achievements can be seen by all and the people also deserve to enjoy the

world’s best quality living, which is

why we travel to the United States and

Canada to bring back Burt's Bees,

Platinum Naturals - these high-quality

natural product brands and we hope to bring everyone good genuine products.

BDF has been upholding one philosophy and that is: brands

managed and offered by BDF must be of the world's best quality brand,

must bring real value and superb experience to the healthy living for the Chinese consumers.

Perhaps one day, we shall become China's

Procter & Gamble, the world's P&G?

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