社会化创业

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Del curso dictado por The Pennsylvania State University

创意、创新与变革

calificaciones

The Pennsylvania State University

创意、创新与变革

calificaciones

让我们一起来创造历史 - 永不止步！在过去的2013和2014年中，来自全球190多个国家，超过200，000的学生相聚在这门MOOC课程中，一起探索创意，创新，和变革。我们都进行了哪些有趣的探索呢？我们通过创意的多样性来探索她的独特性，借助快速失败智能优化法来构建创新能力，并运用CENTER原理来驱动个人的改变。另外，我们使用价值创造技能来启动持久的变革。在CIC 1.0和CIC 2.0中，我们把这些探索变为现实，这在当时引起了轰动！现在我们又回来了，随着新面孔和新思路的加入，我们会做的比以前更好。我们可以帮助开发你的创意潜能，从而让你的事业、圈子和个人生活都得到提高和改变。这就是我们的CIC自主课程。燃烧吧，小宇宙！我们的课程永远对你开放！推荐阅读：《不创新，毋宁死》：杰克·马特森 http://amzn.to/14Wed0V 《CENTER》：达雷尔•维勒戈尔 http://amzn.to/17rLzXJ 课程内容和视频字幕支持中英文，每周要求3-5小时的工作量

De la lección

价值创造

你如何运用你的想法来创造价值呢？在这个模块，你将运用变革公式（不满 x 愿景 x 执行 = 变革）来理解在重大的、有影响力的变革中的因素。我们还将向你展示为你所创造的变革，产品或者服务来创造一个可记忆的、持久的印象、符号、或者标志（品牌）的价值。接下来，我们将探讨社会事业以及变革的重要性或者新的产品和服务。最后，我们将向你展示行动导图的5各部分和他们如何相互合作。你也将运用行动导图来发现需求、痛苦、和你想要探究的想法。

价值创造1:10

变革公式0:40

社会化创业4:50

对话泰勒·米彻姆3:08

行动地图11:27

行动地图作业0:50

Conoce a los instructores

Dr. Kathryn W. Jablokow
Professor
Engineering Design and Mechanical Engineering
Dr. Darrell Velegol
Distinguished Professor of Chemical Engineering
Department of Chemical Engineering
Dr. Jack V. Matson
Professor Emeritus
Department of Enviromental Engineering
Elizabeth Kisenwether
Assistant Professor
Engineering Design
John Bellanti
Dr.
Dr. Armend Tahirsylaj

Hi, I'm Liz Kisenwether and I'm here with Khanjan Mehta.

He's the Director of the Humanitarian Engineering and

Social Entrepreneurship program at Penn State, where it's called the HESE program.

And Khanjan's joining this module because he believes that when you're working with

communities to bring in entrepreneurial ventures.

There's empathy, equity, and ecosystem that you need to address.

So Khanjan, tell us more.

>> Sure.

So when you're working in places with different cultural contexts,

it's absolutely essential to be able to step into the shoes of the people for

whom you're trying to design products and services.

And understand what their lives look like, understand their contexts, understand

the kind of choices they make on a daily basis and how they make those choices.

And that's what empathy is all about, right?

Being able to step into somebody's shoes and see life from their perspective.

And as you start working with them together and

you start identifying other people that you need to work with to realize change,

to move to this brave new world.

You need to ensure that everybody has skin in the game and everybody has equity.

So you need equity from and between all the stakeholders.

And finally it takes a village.

So you want all these people to come together and

understand what others are doing and

build this ecosystem, where you are really leveraging the network effect.

Leveraging what everybody brings together to the table.

>> Well I know when we talked bout the projects you've been working on,

the HESE projects, one of the things you told me is that you considered it an honor

to work with people in these resource constrained environments.

So tell us about one of the projects you're really involved in.

>> Sure. So yes, it's an honor working with people,

because people in resource constrained settings are extremely innovative.

They have to innovate to survive.

>> And one of our ventures is around low cost greenhouses.

Greenhouses sell for about $2,500 in East Africa.

And our greenhouses can be put together by two people in two days,

from materials less than $400.

And we have companies in Kenya, Cameroon, Mozambique, and Sierra Leone,

that manufacture and sell these greenhouses to ag entrepreneurs in urban

areas, and mother support groups, and cooperatives.

Essentially women in rural areas.

And the typical return on investment is about two crop cycles, about six months.

>> So quick return on investment is key for success?

>> Absolutely.

>> Good.

So I know that you've stated that solutions have to be both sustainable and

scalable.

So what does that mean?

>> So when we talk about sustainable solutions, it means four things to us.

We want our solutions to technologically appropriate, environmentally benign,

culturally acceptable, and economically sustainable.

And all four aspects are just as important.

So, life is short.

There are umpteen problems around the world.

The question is never what the problem is.

The question is always, what is the problem for which we can design and

deliver sustainable solutions?

And so you pick your problems in context of working very carefully.

And then work towards something that's going to take root and

have a larger social impact over time.

>> Okay.

So one last question.

This course is about making change happen.

And we would love to have our students take this class and

actually take the leadership on a big change initiative.

So what do you think drives change?

>> I think aspiration is what drives change.

>> You need to have a vision, but there are a lot of people who don't necessarily

have that vision, because they haven't had that kind of education.

There's this dream gap, especially in low resource settings.

But everybody aspires to the next level up, and that's what drives change.

And it's that intrinsic motivation for a better life or

something that's greater than where people are.

And that's what motivates people to work with others.

And inspire change and work towards change.

>> And that's what the HESE projects do, they enable that change to happen.

>> Right, exactly. So actually one of our working hypotheses,

and this is probably on the record, is that almost every par chasing decision

on a non-essential product is driven by aspiration.

So people are not buying our green houses because it improves their livelihoods.

Yeah, that's a good thing, but it's primarily driven by aspiration,

to have this cool thing that sort of being your backyard.

And people are going to be like, wow look what this person has.

So it's all about aspiration.

>> Interesting.

Okay.

Great.

Well thanks Khanjan, appreciate your time.

And we have a link provided at the website,

that goes to the Tenex PSU topic Khanjan gave earlier this year.

It's wonderful.

It's inspiring and we hope you watch it.

So thanks.

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