Empathy, empathy is atmosphere of support and
trust that must exist if dialogue is to succeed.
It's characterized by supportiveness.
Dialogue involves creating a climate in which others are encouraged to
participate, and their participation is facilitated.
So we invite people to talk to us, we support them.
Okay, you may think differently, but talk to us.
Let's talk to each other, let's decide, let's think about it,
let's see how we can help each other.
Communal orientation, public relations aims at building communities.
We live in the world where the whole world is broken into communitist,
different ones.
And we can think when one community or another community, but
in any case, we try to build this community, make it stronger,
and build relationship between communities as well.
Conformation of public goals and interest,
acknowledging the voice of the others in spite one's ability to ignore it.
Organizations acknowledge that those who do not agree with the organization need
to be heard.
So even though organizations, they have power,
they have resources, they have money.
People who usually don't like the products, right?
To someone customer, they don't have as much power as the organization does.
Social media provides customers with that power, but
it's not to the same amount as the organization has the power.
So even the organization has the power to ignore what their customers seeing,
they should not do it.
They should listen, and they should work together to solve the problems.
Risk, dialogue is always a risk, because interaction with individuals and
publics requires interaction on their own terms.
So it's vulnerability, you share information, and
you don't know where this person with your information is going to go, right?
You share your belief, you share your desires,
you can be ridiculed for what you feel, for what you think.
So they make participants vulnerable, risk includes vulnerability.
Unanticipated consequences, communication is unrehearsed, it's spontaneous.
You come, you talk to the person you have in plan, even though you have strategy and
everything in the world.
But this moment right now you are in the present, you go and talk,
it's spontaneous, it's unrehearsed.
Recognition of strange otherness,
the unconditional acceptance of the uniqueness and individuality of others.
Consciousness of the fact that the other is not the same as oneself nor
they should be.
People are different, they can be different, we're all different.
And it's actually beautiful that we're all different.
So this acceptance of the uniqueness
of the others, it's also a risk.
Commitment, the extent to which an organization gives itself over to
dialogue, interpretation, and
understanding in its interactions with publics.
Genuineness, dialogue is honest and forthright.
Commitment to conversation, the goal of conversation is mutual,
understanding, and benefit.
Commitment to interpretation, individuals should set aside their differences to
understand the positions of others, before the positions are evaluated.
So basically, you have to state very clearly as you're committing to your
conversations and you're committing to understanding that another person.
And you're committing to find that decision,
that problem solution that would benefit both of us.