简介 Introduction

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Destrezas que aprenderás

Game Theory, Strategic Thinking, Competition (Economics), Porter'S Five Forces Analysis, Strategic Management

Reseñas

4.8 (478 calificaciones)

  • 5 stars
    86,40 %
  • 4 stars
    11,08 %
  • 3 stars
    2,09 %
  • 1 star
    0,41 %

PZ

6 de sep. de 2015

It's a great course, which gives us a basic understanding of competative strategdy.

MC

7 de nov. de 2015

awesome!! the professor explained details very clearly. I have learned a lot

De la lección

进入新市场 Entering a New Market

本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具,再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象,了解现有企业为了阻挡新竞争者进入市场需要采取的措施。

Impartido por:

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    Tobias Kretschmer

    Professor

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