So one thing you should understand about the headline, a headline has one job, and
that's to get the first line of the copy read.
What are the first few seconds of the video watched, or the first few
seconds of the audio listened to, that's all the headline really is for.
It doesn't have to educate the prospect, it doesn't have to do anything
other than just, get their attention, and get them to start consuming the content.
And in fact, the role of the first few lines or
the first few seconds of your content is to get them to keep reading the content
and as the audience member gets sort of sucked in,
and gets off, and rolling, and gets engages, and gets interested.
Then we start doing all of the marketing craft we start giving them then if it's
and we start over coming objections and all of the styles techniques that we use.
But, the role of the headline is just to get than reading it.
So, it is a common best practice to write your headline first.
So before you going to write a piece of content,
sit down and knock out some ideas for headlines and
I'm going to walk you through an exercise for that at this end of this lesson.
So it's a good idea to write your headline first and
then you may very well adapt it a little bit once the piece is completed.
You may find that you've added a few things or
discovered an interesting hook or an angle that you want to exploit.
But write the headline first so you have something focused to hang your piece on.
One of the biggest sins
of less capable content creators is they just ramble all over the place.
The content goes here and there and everywhere.
Writing the headline first will help you stay on point.