[MUSIC] Have you ever had a friend that you just tax and tax and tax but they never respond? And then the next day you DM on Instagram and bam a full fledged conversation? Your prospects are the same as any other person. In order to catch someone's attention, you need to be covering every angle. And in this video I'll be introducing you to SVAcademies multi channel mindset. By the end of this video, you'll be able to define SVAcademies multi channel mindset and explain how it translates to success in the SDR role. As an SDR it is highly likely that each and every one of your prospects receives more than 200 emails a day, and really has time to answer the phone. Luckily, adapting a multi channel mindset will help you cut through the noise and sent yourself apart. When conducting outreach, successful SDRs use multiple channels. 80% of the SDR is regularly used three or more channels. For an SDR comment outreach channels include all the school systems like phone, an email. But outreach is increasingly occurring on channels like video, voicemail, LinkedIn messages, license comments on posts and blogs, postcards, introductions from a mutual connection, and the list goes on. For example, in Asian Pacific Markets WeChat is an extremely common form of communication business is and for personal use. Each channel has its pros and its cons. For example, everyone has email pro, but it's a crowded channel and it's hard to stand. Now that's a con. Phone calls provide the most flexible conversations pro, but it's hard to get people to pick up nowadays, con. When cultivating a multi channel mindset, persistence is the name of the game. Spamming one channel back to back will get you blocked. Imagine you're going 30 phone calls from the same person every day for a month. Yuck, you know, but however, without making multiple outreach attempts, you're likely missed the vast majority of the potential conversations. Most SDRs give up on a Pacific contact after three attempts after one email to phone calls, for example. 90% stop contacting prospect after a week you had a full one-third of replies don't appear until the 12th attempts when spread over a month. So in order to make three or four attempts per week without being annoying, you need to mix it up. Emails, video, phone calls, voice messages, LinkedIn messages, social media engagement, direct Mail, and introduction from a mutual connection, and some of your messages. Try to introduce personalized content which you can later and use for an outreach attempt, an interview and for instance, or an article created by a prospect or their leadership. This is in multi channel approach in action. It's really make the most of the multi channel approach. SVAcademy recommends pairing channels together. This is an effective way to provide value and it is the sign of a thorough SDR. Parent channels allow you to reach out more often without coming off as aggressive focus energy an attention on pattern interrupting or breaking through the noise by creating interesting, unique outreach. Parent channels allow you to reach out more often without coming off as aggressive. Focus enerji an attention on pattern interrupting or breaking through the noise by creating interesting, unique outreach. For example, send an email in the morning and follow up with a call in the afternoon. Doesn't pick up and leave a voicemail hyping up the value in the email. The next day, leave a comment on the LinkedIn post they've made unrelated to the email, but with the purpose of getting them to familiarize with your name. Two days later, make another call if they don't pick up, send them a short video about why you're looking to get in touch. SVAcademies multi channel mindset is an approach to prospecting and outreach that help stop performing SDRs cut through the noise. A multi channel approach involves outreach across a variety of channels. Everything from email and phone to social media, direct Mail and even introductions from a mutual connection. By parents channels and creating interesting and unique outreach sequences, you are less likely to give up after just a few attempt. And you're definitely more likely to get through to that prospect and set a meeting. There really is no right or wrong way to applying the multi channel mindset and so long as you're conducting outreach across multiple channels over at least 12 different touches. So be playful and experimental. Keep an open mind that have fun. Thanks for watching and good luck. [MUSIC]