>> Okay, another reason why you might explain the timing is prior
to the 1950s and '60s, governments were not willing to introduce the
kind of changes or other regulatory and things that were needed in
order to bring about this kind of a solution, okay that's possible.
Yes.
>> Yeah I just wanted to add like probably had something
to do with also the let-go of protectionist attitude amongst countries.
I don't know how it was intertwined, because that is something which is, which,
sort of led to the to, to globalization or to inter-country trade.
The precursors of GATT and, and things like that.
>> That's certainly true.
I mean, one of the things that we should remember here, 1950s and 1960s, definitely
we see a liberalization of global trade in the sort of post World War II environment.
And I think the other point to note about
that is that trade importantly becomes a diplomatic tool.
What's the best way,
in the context of the Cold War when you
have these ideological battle lines that are drawn, what's
the best way for the United States to try
and secure strong ties with a country like South Korea.
Build close trading relationships, from close
economic relationships come strong political friendships.
So the value of trade in a, in
a diplomatic political sense in increasing during this period.
That's certainly true. In the back.
>> I think it
takes somebody from outside the industry to make
the change, because anybody within the industry couldn't, imagine,
such a radical change and couldn't, and saw
all the problems that could be caused by it.
So, they ultimately have the [INAUDIBLE].
>> Okay.
So, that's the idea that this market changes when it does, because...
Mr. and Mrs McLean had Malcolm McLean and
then he grew up to be a trucking
magnate, obsessed with cost cutting, turned his attention to
the shipping industry, snapped his fingers, abracadabra and suddenly
you have an entirely new way of doing things.
[NOISE]
Sss
>> sss Sounds like he [INAUDIBLE] [LAUGH]
>> I actually think they were before that, during World War I and World War II,
all their resources were focused on the war so all the steel which they needed was
actually focused on producing arms, armies,
and clothes, and shipping for the war.
So, that's where most attention was put and once when
the wars ended, they actually had a lot of resources.
>> Yeah. >> Left over.
Probably that was one thing that triggered it, but
>> Well this is true.
On the other hand I mean, let's remember what we're talking about here.
We're talking about some people sitting around saying here's a
good idea, let's put everything in about roughly the same
size box because it's going to make things cheaper and more efficient.
And I think the idea that you need a sort of
a visionary to be able to articulate what is a relatively
simple idea in terms that are very compelling is maybe worth
our consideration, without the innovator, you don't actually have the innovation.