It's really a way of brainstorming to encourage more thinking.
So, you start out with something physical that people can react to, and
you build upon that concept.
Either asking friends, or asking customers to react to it.
But the idea is to be able to show them,
this is what I think the product will look like, and here is how it would work.
It's typically down with a purpose of generating more ideas.
The next step is to evaluate and
refine any of those concepts that seem feasible in the long run.
So you turn the rough prototype to develop, and to more functional prototype.
So you shift from the understanding of the human factor needs to the technical.
Or more importantly,
your capabilities to resolve those customers' problems with your abilities.
So this is a concurrent process where you're designing and reacting,
or getting reaction to the product as you try to address the customer need.
And finally, we developed a product.
So here's two examples of products that were developed.
It's called the PalmPilot.
And you can see the slight variations but their basically the same.
But part of the difference was, what information was relayed and
how that information was relayed?
You are able now to evaluate does the product actually work?
And if there's a need to meet standards within the industry, whether or
not it meets those standards.
And any particular things the customers are looking for,
you can evaluate it against that physical product.
So now you have an actual product that you can go evaluate the market feasibility of.
So before you actually go into implementing and
developing the full scale production of it.
You want to be able to understand that market is feasible, and
you've tested it out in terms of acceptance in the market before
you actually move to the shop floor to develop the entire product.
This process of developing products based upon a customer
experiences is called design thinking.
And what its attempting to do is to help create choices for
you that will lead to a more valuable product.
So one way of thinking about this is that what design thinking does, it
helps to create choices because it gives you what's called divergent thinking.
Your objective is to create multiple ideas that you can evaluate.
Now, once you begin to evaluate those ideas,
that's more called convergent thinking.
You want to converge on what's the best choice to meet customer needs.
IDL has been doing this for a number of years, and
they have been successful with it.
And the way they start out on all of their attempts to both create choices
as well as make choices is to do what's called divergent and convergent thinking.
And they start out with one question, how might we?
So for now, we're going to cut away from the lecture and
look at a presentation that someone from IDL that will talk about their
approach of how they answer the question or how might we.
After you've reviewed this video, come back to this lecture.
And we will complete the discussion of the design thinking process.