Identifying Customer Needs through Lead Users

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TS

Sep 15, 2020

I really liked the way Prof. William Qualls explained everything lucidly that was easy to grasp even to a novice like me.

BM

Mar 05, 2020

Great course , I really enjoy every session and was very interactive .Thank you coursera

De la lección
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Impartido por:

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    William Qualls

    Professor Emeritus of Marketing

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