Identifying Customer Needs through Lead Users

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De la lección
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Impartido por:

  • William Qualls

    William Qualls

    Professor Emeritus of Marketing

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