Mapping Customer Experiences

Del curso dictado por University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
17 calificaciones
University of Illinois at Urbana-Champaign
17 calificaciones
De la lección
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

Conoce a los instructores

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business

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