And the way we'll go out and test all of these and determine whether we choose to
move on with launching the business, is the customer discovery process.
So first, we'll approach Phase 1.
And we'll document our key assumptions across the nine steps or
the nine elements of the business model canvas.
So to start with, who's our customer segment?
Well, we've decided to focus on homeowners who have
a lawn and currently either maintain it themselves or
pay others to maintain it, that might be interested in an alternative.
And perhaps they might be interested in a more environmental alternative.
So we'll go ahead and build a persona around that.
We'll also start to lay out how we get those customers.
Do we market to them door to door?
Do we market to them perhaps at farmers markets,
where they may be more likely to attend?
We'll start to develop that.
That includes our channel approach as well.
How do we deliver the process?
Do we do it directly?
Or do we have others that
maybe will franchise our cow lawn grazing service, too?
So we'll create some hypotheses around the channel.
Next, of course, we'll determine what's that right value proposition.
As I shared earlier, our hypothesis is,
we're going to start with a subscription at a certain rate,
instead of perhaps the current amount that they are paying other people.
So it's a subscription-based model.
And we'll determine the other elements or
we'll lay out the other elements under that value proposition.
What are the key activities that we need to undertake to move cows around and
to get them to graze?
And what are some of the key resources that we need?
Well, cows certainly being one of them,
and perhaps a large trailer with a truck to pull it as well, unless
all of the homes are very near one another and we can just walk our cow around.
And finally, what kind of partners do we need?
One of them may be, we don't want to own the cows.
We'll actually partner with people who own cows.
And in fact, when we look at revenue streams,
we may have just opened up a second revenue stream.
The first revenue stream would be homeowners who will pay us to have
cows keep their lawn nicely grazed.
But the second revenue stream may be cow owners who would be interested in having
us feed their cows and would pay us something for that.
Of course, we'll feed them by taking them from home to home to graze the lawns.
And then we'll have to look at our cost structure to manage all of that.