6.3.3-Les outils de financement

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Devenir entrepreneur du changement

325 calificaciones

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HEC Paris

Devenir entrepreneur du changement

325 calificaciones

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

De la lección

Gagner en impact : comment s'outiller pour implémenter son projet

A ce stade, vous avez commencé à définir votre projet, sa mission sociale, et son modèle économique. Dans ce chapitre, vous découvrirez des outils indispensables pour lancer votre projet et faire les premiers pas pour passer à l’ACTION.

6.1-Introduction2:11

6.2.1-Votre structure au service de votre ambition2:37

6.2.2-Structure & Gouvernance : témoignage de Soufiane Iquioussen3:28

6.2.3-Structure & gouvernance : témoignage de Benoit Mounier5:23

6.3.1-Les enjeux de la recherche de financements3:48

6.3.2-Quelques modèles de financement possibles5:38

6.3.3-Les outils de financement6:01

6.3.4-Convaincre vos investisseurs4:22

6.3.5-Les outils de financement participatif ou crowdfunding5:48

Conoce a los instructores

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

The different testimonials that you have just heard have

shown you that entrepreneurs of change can raise

various types of funding depending on their economic

models, what stage of development their project is at, and the

extent of their needs.

They can turn to conventional forms of funding

or forms of funding specific to social and solidarity economies.

We will study these forms more specifically

in this chapter. Two key questions will enable us to choose

forms of funding suited to your project and needs.

The first question: can you repay the funds raised from

your financiers? If the answer is no, I invite you to think

about things with this little quiz.

What funding could you turn to?

Public grants. Bank loans. Crowd funding. Sponsorship.

None, meaning you have to abandon your project.

So there are options.

You can look for non-repayable funds.

In particular, the options available to you include public grants,

crowdfunding, sponsorship. And above all, do not

give up on your project.

Let us start with public assistance, grants and funds available

depending on the different phases of development of your project.

At the launch phase, look at startup assistance mechanisms, such as

France Active, BPI France, the European Social Fund

or grants that you may be entitled to.

In France, Pôle Emploi is the primary source of funding

for projects at the launch stage.

Then, it could be funds raised from friends and family:

in other words crowdfunding or Love Money, or wider

interest groups who share the same passion and are

willing to fund a project that makes sense for them.

For a few years now we have seen the emergence of on-line

crowdfunding platforms allowing projects to be jointly

financed by individuals.

You can listen to Adrien Aumont, founder of Kiss Kiss Bank

Bank, describing the various forms of crowdfunding.

Crowdfunding is expanding rapidly and is well suited to

raising the funds needed to launch a project.

So rally round your communities, be creative with the rewards you

offer in return, and launch your project.

Finally among non-repayable forms of funding, you can

turn to sponsorship from companies, foundations or private

sponsors who are persuaded by your social aims or impact.

Sponsors provide funding without expecting to be paid

or reimbursed. However, you should still take time to consider

what value you can bring to the companies that back you,

and what benefit you can offer them in return.

This may go beyond benefits purely in terms of image,

i.e. sponsorship as opposed to patronage.

Let us come back to our initial question.

If the answer is yes, you can secure credit from banking

institutions or funding networks.

Be aware that loans are available with conditions that are designed for

or favourable to social entrepreneurs or micro-entrepreneurs:

Initiative France, Réseau Entreprendre, BPI, France Active or

Adie, for example. The second question: what share of

interest in your company can you grant to your financiers,

to what extent do you wish to remain independent or involve them

in your decision-making?

Investors provide capital in exchange for shares in your

company. A form of investment

called Impact Investing offers forms of investment particularly

suitable for social enterprises.

Priority is given to a company's social purpose and impact, and the

expectation of financial return is moderate.

Have a listen to Nicolas Celier's account of his experience

of setting up the venture capital fund Investir & +.

This "plus", as you will hear, is particularly important for

project leaders. It involves the advice, networking and support

offered by investors to

make your project succeed.

I am a partner in a venture capital fund that finances

young innovative start-ups and 5 years ago, we realised that

project leaders, entrepreneurs were getting younger and younger

a few years ago we saw projects coming to us that were very different

from the projects that we

usually saw, projects with the distinguishing feature of being

projects that above all brought a social impact and

before being economically profitable and sustainable.

This new generation of entrepreneurs also had tools at its disposal

that, with the emergence of new technologies, were less

and less expensive and more and more suitable for solving

the problems that could not be solved previously.

And so I thought of offering, putting together, on a more or less

exploratory basis, a venture capital fund within our conventional

venture capital fund, thinking, well it's a new economy,

it's a new type of company.

Moreover, it makes sense, for our investors, to contribute

for those who are fairly socially oriented, many are cooperative

organisations, or BPI, who have social DNA, it makes sense for

them to take part in these ventures, in terms of communicating

with the entrepreneurial community, it was good for us too.

And then ultimately, talking with my partners, some felt that

it was important to avoid mixing styles, and they suggested

that I spent a little of my spare time contributing towards setting

up a social venture capital fund.

That was how I found 4 people who shared the same

vision and we ended up setting up Investir & +.

What is Investir & +?

It is a fund which will provide capital funding to companies

that are primarily looking... young companies that wish to have

a significant social impact and which, secondarily, aim to

achieve profitability in the short to medium term in order to remain

sustainable and be able to maximise this social impact.

Very soon, we had... the first few years were a little difficult

because we said to ourselves, isn't it difficult enough already to fund

start-ups: even start-ups not looking for social impact have a fairly

risky journey, many fail

and we thought, are we not piling on another huge difficulty

by requiring these start-ups to be primarily social

prior to reaching profitability.

And the first few years were fairly tricky.

And then we saw the emergence of new classes of entrepreneurs,

many from new technologies, be it new media platforms for

the evangelism of social entrepreneurship,

all the positive news,

be it platforms for taking, identifying young people

in difficulty, unemployed, mainly from the suburbs,

teach them to code, there's a severe shortage of

IT skills in France, particularly in new languages,

platforms allowing small associations to make themselves

known on the web and use social

networks to raise money from a class,

a whole class, of young people in particular, who are connected online.

We saw a new class of start-ups spring up, and thankfully

were able to make a few investments and the wheels were set in motion.

What we realised was that people didn't need money so much,

money isn't so much what they come to us for,

because at the end of the day money is for

those projects that are at a crossroads between business and social,

find money, but what these young entrepreneurs are looking for

is more the network of entrepreneurs

and shareholders that we make available to them, and the entrepreneur,

especially the social entrepreneur, is very lonely, they're a bit... they're paving the way

for a new model of society and it's very important for them

to have the support of more experienced entrepreneurs, of

people who can introduce them to clients, challenge them,

who have experience of marketing, PR,

finance, and it was really... that was where the real reason

lay, and that's what people came to us for.

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