6.3.4-Convaincre vos investisseurs

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Del curso dictado por HEC Paris

Devenir entrepreneur du changement

295 calificaciones

HEC Paris

Devenir entrepreneur du changement

295 calificaciones

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

De la lección

Gagner en impact : comment s'outiller pour implémenter son projet

A ce stade, vous avez commencé à définir votre projet, sa mission sociale, et son modèle économique. Dans ce chapitre, vous découvrirez des outils indispensables pour lancer votre projet et faire les premiers pas pour passer à l’ACTION.

6.1-Introduction2:11

6.2.1-Votre structure au service de votre ambition2:37

6.2.2-Structure & Gouvernance : témoignage de Soufiane Iquioussen3:28

6.2.3-Structure & gouvernance : témoignage de Benoit Mounier5:23

6.3.1-Les enjeux de la recherche de financements3:48

6.3.2-Quelques modèles de financement possibles5:38

6.3.3-Les outils de financement6:01

6.3.4-Convaincre vos investisseurs4:22

6.3.5-Les outils de financement participatif ou crowdfunding5:48

Conoce a los instructores

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

Let us now turn to the criteria that will motivate

financiers to back your project.

Beyond any remuneration or benefits in kind that you can

offer them, there 3 key factors first and foremost.

Let us begin with the relevance of your project to

meeting the social need that you have identified.

As you saw in chapter 4, show that you are familiar with

the territory and your stakeholders, and present your indicators

for measuring the social impact.

The second criterion is the viability and community-mindedness

of your economic model, which you worked on in chapter 5.

Be aware that your investors will want to test your projections.

Be able to anticipate the risks that your project may be exposed to.

Finally, the most important factor is doubtless the personality

of the entrepreneur: you, your vision, your leadership, your skills,

which you have worked on in chapter 3.

They will also measure your ability to put your team together

and in particular the quality of your team.

By way of an illustration, listen to Nicolas Celier, an Impact

Investor, as he explains the criteria for the Investir&+ fund.

The criteria for a venture capital fund such as Investir&+

are quite conventional, with one part consisting of the criteria for

a classical venture capital fund, with an additional part consisting

of criteria and controls that are specifically social.

So the main criteria are firstly the team, the entrepreneur,

and well, that's the key.

It doesn't matter... the quality of the entrepreneur is more important than the idea.

A good entrepreneur with a bad idea will manage to adapt

and correct their idea and make their project a success.

In their capacity as an entrepreneur, what people are looking for above all

is the entrepreneur's vision, a sound vision and in particular

their ability to set their vision to music, to execute, to lead

a team behind them in order to carry their project through.

And then potentially, because it is risky to make a capital investment

right at the start, or rather at the start of a company's history,

a second criterion is having companies that are sufficiently

innovative or with the potential to corner a non-existent market or

offer a new service on a market, and thereby have relatively

significant human potential so that if things work,

it can have a real impact, maximise impact.

The social criteria are essential: they are enshrined in the

legal documentation and we ask for the right to pull out

of the project were it to lose its component of striving for social impact.

Social criteria therefore mean having... that the entrepreneur's

inspiration should be primarily social.

The social impact should not be the result of an economic activity,

but rather, the primary motivation should be social, so that if there

is a judgement to be made between social impact and profitability,

we always give priority to social impact in all our decisions

wherever possible; this is very important.

This also gives rise to more comprehensive reporting. An investor

startup, a conventional startup will require monthly or quarterly

reports on criteria relating to economic activity and profitability

or finance. We add a whole social reporting category.

What is the social objective that is being sought.

What do we expect, how do we measure it, have we gone

over, can we improve it or not... a whole category of

social reporting that is essential and which does not exist in

companies from the real economy, or which barely exists if at all so far.

Finally, it is important to put your mind at rest and take the mystery out of

looking for funding.

While it can appear to be a particularly difficult stage

for some project leaders, remember

that anyone can secure funding with a sound project

and firm motivation. Don't lose heart.

In fact, it is a particularly worthwhile and necessary

stage for reflection, standing back and formulating

your project. So take the plunge, view financiers as

potential partners, listen to their advice, build up a long-term

trusting relationship with them and stick to it.

Once you have secured your first funding, subsequent

funding will come more easily.

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