in determining a company success is the industry in which it operates.
In other words we said you'd be successful as a company if you were in
the right sector or if you're in the right industry, and so therefore we said
it's much less the case that we find successful companies, it's more so
the case that we find successful industries, or successful sectors.
And we have seen over time that some industries such as the pharmaceutical or
the petroleum industries do seem to be
highly profitable as an industry, and therefore the companies inside them.
And we've seen other industries such as the airline that tend to struggle and
recall that we're asking about success, measuring it by things like survivability.
Does the organization or company still exist?
Is it making a profit?
And we've said, there is no 100% for sure,
successfully, predictable answer to this question.
What we're doing is giving our best attempt to answer these questions
using the most popular, or the most compelling frameworks that exist.
And Porter's Five Forces surely is one of the most important models that is used.
One of the criticisms, if you'll recall, of Porter's Five Forces
is that it can't help you predict which company will be successful.