One of the other management ratios that we should be concerned about and we should be looking at, is a thing called the asset turnover ratio. The asset turnover ratio is the ratio of sales to total assets, it's really important. What this tells us is how do we turn the ownership of something the company has into a dollar worth of sales. It identifies whether or not, as a company, we own the right kind of things. So the asset turnover ratio is sales to total assets. So let's look at where we get this information here. Our sales are going to come from our income statement. Top line right there, 61,494. Our total assets come from our balance sheet right here. Total assets of 38,599. So we've got sales of 61,494 and total assets of 38,599. Use my handy dandy calculator, 61,494 divided by 38,599 and we have ourselves 1.59. I will show you these calculations right here, 61,494/38,599 = 1.59. What this says is that I can take each dollar worth of assets that I have as a company and turn into almost $1.60 worth of sales. Certainly better than one to one. How do we compare to other companies in this same time period? Apple is one to one in this area during 2011, as is HP. The industry is slightly better than this at 1.78, but the sector 0.45. So the sector is only able to generate $0.45 on the dollar for the assets that it owns. Apple is only able to translate each dollar of assets into a dollar worth of sales, where Dell is able to translate a dollar worth of assets into almost $1.60 worth of sales. Once you start looking at the numbers, you get a sense about where Dell is putting their strategy. Yes, their profit margins are a little bit lower. They are though able to acquire the right type of assets and these assets generate more sales than their comparable counterparts. What I would like you to do is go look at the income statement and the balance sheet for your company, or a company that works in the same industry as your organization, and calculate your asset turnover ratio.