Interview with Paolo Ziliani - Berlucchi

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Destrezas que aprenderás

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reseñas

4.8 (3,216 calificaciones)
  • 5 stars
    81,87 %
  • 4 stars
    15,67 %
  • 3 stars
    1,89 %
  • 2 stars
    0,18 %
  • 1 star
    0,37 %
EC
19 de may. de 2020

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

TH
13 de jul. de 2020

I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

De la lección
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Impartido por:

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    Gabriele Troilo

    Associate Professor

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